Marketing

Global Brand: Chanel You will choose a global brand in which you will analyze it’s use of domestic and international PR. You will assess the strategies used. Where do they overlap? Where are the distinctions? Where were the PR professionals behind the campaign sure to be sensitive to laws of certain lands? Was it effective in your opinion?    What’s required: ?     In essay form, analyze the pros, cons and overall effectiveness of the assigned brand’s domestic and international PR

For each sub-category like the describe the concept, explain how and describe how – Just make it like 2-3 sentences.   -Market Research ·       Describe what the concept is and how it functions. ·       Explain how it molds the beginning stages of a marketing plan. ·       Describe how it changes throughout the course of marketing plan’s “life”. -Segmentation ·       Describe what the concept is and how it functions. ·       Explain how it molds the beginning stages of a marketing plan. ·       Describe how it changes throughout the course of a marketing plan’s “life”. -Pricing ·       Describe what the concept is and how it functions. ·       Explain how it molds the beginning stages of a marketing plan. ·       Describe how it changes throughout the course of a marketing plan’s “life”. -Targeting ·       Describe what the concept is and how it functions. ·       Explain how it molds the beginning stages of a marketing plan. ·       Describe how it changes throughout the course of a marketing plan’s “life”. -Positioning ·       Describe what the concept is and how it functions. ·       Explain how it molds the beginning stages of a marketing plan. ·       Describe how it changes throughout the course of a marketing plan’s “life”.

Use the content read from the chapter to explain how the meaning of “kneeling”  is defined and how context affects our definition of action. (I will upload the chapter)

Select any product/brand and Discuss how the change in technology has affected positively and negatively on the marketing of that product.

Topic:  What ethical issues are inherent in the Marketing Mix? Is it worthwhile for an organization to establish an ethics program? Why? Tips for good Discussion Posts: A discussion should include the following: State what is your understanding of the topic and its importance in a business environment? State why you think what you think. Make a point. Examine your knowledge, beliefs and experience. It is also a good place to provide support for your response. State what you wish you knew or directly solicit feedback from classmates. In other words ask questions. DOES NOT NEED TO BE THE ENTIRE PAGE.

Complete Learner’s Journal: Product-centric Marketing vs. Customer-centric Marketing and how each Impact Market Positioning. Write a 4-­5 page paper.

The Global Markets Office of China (GM China) in the International Trade Administration at the U.S. Department of Commerce welcomes applications for five unpaid virtual part-time internships this fall. Interns will work with GM China staff from Commerce Department headquarters in Washington, DC, as well as with Foreign Commercial Service employees based at the U.S. Embassy in Beijing and in U.S. Consulates in China (including in Guangzhou, Shanghai, Shenyang, and Wuhan).  Possible internship duties include: ·        Researching and analyzing issues related to U.S.-China trade policy; ·        Drafting briefing papers; ·        Conducting research using English and Chinese websites as well as other materials; ·        Joining telephone calls and virtual meetings and writing summaries of those discussions; ·        Organizing research results for presentations; ·        Assisting with implementing trade events; ·        Analyzing trade data; and ·        Coordinating meeting arrangements. Key characteristics for applicants include: ·        Interest in U.S.-China trade policy and promotion as well as investment issues; ·        Excellent communication skills both verbally and in writing; ·        Strong research skills; ·        Keen attention to detail; and ·        Ability to work independently and take initiative in a team context.

In Discussion Forum 1, post your response to the following discussion questions. Reply to at least two classmates’ responses by the date indicated in the Course Calendar. Describe a new product that you can imagine developing and bringing to market. (It can be a good or a service.) What is it? Why does it interest you? What existing company could integrate this product into its product line? Answer these questions: Would the development and testing of a new service differ from those of a new product? Why? Is it important that a new product be closely related to a current product line? Why?

Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince a reluctant boss that Social Media Marketing could be a good idea in a specific business setting? Your submission must be a minimum of 1,500 words and written in current APA format. Each paper must focus on the specific questions listed in the instructions for that particular paper.  The paper must include at least 3 scholarly references. The Research Paper 4 is due by 11:59 p.m. (ET) on Thursday 8/20/20. Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

-State how the essentials components of a business plan and financial statements aid in a company’s success.  -Explain why you believe a company will be more successful if they complete a business plan.