Social Media Marketing

Why do you think some managers are resistant to the idea of engaging in social media marketing? What could you do or say to convince a reluctant boss that Social Media Marketing could be a good idea in a specific business setting? Your submission must be a minimum of 1,500 words and written in current APA format. Each paper must focus on the specific questions listed in the instructions for that particular paper.  The paper must include at least 3 scholarly references. The Research Paper 4 is due by 11:59 p.m. (ET) on Thursday 8/20/20. Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.