Marketing

Describe a product or service that you will deliver to the market. Provide sufficient detail so anyone can understand what it is that you will be offering. Describe the target market (demographics, geographic, or what every method in the text can be used.  Make sure that it is clear how the targets within your segment are all similar, and different from another segment – For example – pick  the Bicycle market, it has segments like exercise bikes, racing bikes, the tricycle, or off road bikes, etc.    Each of these segments are part of the Bike market, but within each segment, like racing, they all have common needs/wants that are different from the off road segment -OK?). Estimate your market segments size using data developed from doing a Google search.  Site the sources Now you need to tell how your product or service is different than, unique then, any of the competitive product’s/services out there Means you have to identify different (more than one) competitive offerings and do a side by side comparison, to show how you are different. Last, develop at least three marketing objectives for each of the four P’s for you’er product/service and also outline the plan to achieve each of them. This should not take more than five or so pages. If you are unsure of the requirements or wish for me to review and comment on your work, please feel free to contact me as I am here to help. E-mail your paper to me by going to the “Mail” tab at the extreme left – it’s the icon above the question mark that looks like a piece of paper emerging from a tray, and attach it to your e-mail. A rubric for how this will be graded is provided below, click on it to see how this will be graded.

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission. 3. Find an international version of an advertisement for one of the products. 4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

Students will be completing a County Market Report where you will explore how to take a product into a foreign country and develop a marketing plan for that product in the target country.  Final Individual Papers: Final individual papers must be 9 to 10 pages, typed in APA format. The 9 – 10 pages is not counting your cover page, any appendices, or reference sheet.  Format:  Executive Summary Environmental Review Economic Environment  Cultural Environment  Political and Regulatory Environment  Buyers and Competitors Buyer Behavior  Local and Global Competitors  Global Participation Strategy Global Market Participation Global Market Entry Options/Evaluation  Marketing Strategy Product/Service Strategy  Pricing Strategy  Distribution Strategy  Promotion Strategy Sources  CMR phase III: Regional Strategy and Market Entry. The main goals of this portion are to demonstrate an understanding of current marketing theory and principles in the context of global business cultures and develop a plan for successfully engaging in business with a global business culture CMR phase IV: Market Strategy. I strongly advise you to review the recommended reading material for this week as it deals precisely with most of the content you have to develop for your plan. For this section of the report, you need to build a strategy for your product or service. The key operative word here is “DEVELOP.” This is 100% created by you. I am not looking for a description of what the company currently does but instead what you think they should be doing specifically in the market you selected. Pricing, distribution, and promotion are the remaining Ps of the marketing mix and should be handled the same way. Ultimately the question I expect to see answered in your report is what should the company you selected do in this new market in terms of these Ps? Remember, this is you trying to sell this project! Add the marketing strategy sections: Promotion, Advertising, Distribution (Place). Your final CMR should include marketing strategies for distribution, promotion, advertising, and an Executive Summary and Sources section.

MUST USE SOLARIA AND SUNPOWER SOLAR PANEL BRANDS Brand Management Exercise (Units 2?7) Guidelines The objective of this assessment is to appreciate the importance and value of a brand to the organization and all its stakeholders from the perspective of the marketing manager. It is recommended that you get data for your report from the library, current business periodicals, the internet, and other secondary sources. Using this process as your guide, each student will be required to complete a brief assignment (units 2? 7) throughout the course based on the following guidelines: You will select two different brands in the same product category marketed to the individual consumer. The brands could be a tangible good, (e.g. razor blades, soft drinks, computers etc.) or a service (e.g. insurance, banks etc.). No alcohol or tobacco products please. PLEASEDO NOT USE ANY CONAGRA BRANDS. Make sure the brands are comparably similar. For example, if we were going to use the automobile market as a category, you can compare Ford to General Motors (both automobile manufacturers). You can compare a Jaguar to a Lexus (both luxury automobile brands). You would not compare Advil to Tylenol for children (two different products & markets). Advil could be compared to Aleve. Both are adult pain relievers. Base your analysis on the following ? identify the customer, brand equity, brand elements, brand positioning, brand portfolio; targeting, segmentation and marketing mix. Identify which brand you feel is more effective and support the reasons for your decision based on branding principles. Main Question:  To complete your Brand Management Exercise, Identify which brand you feel is more effective and support the reasons for your decision based on branding principles. You will create a running report with response to instructor feedback. Each unit report will be about one page in length. Use APA format; double?spaced; 12 size print; one?inch margins. Please attach additional support materials.

The purpose of this assignment is to construct unbiased survey questions, employ measurement scales, and select appropriate samples. The survey questions should be designed to address the Research Problem and Objectives you identified in the “Research Problem and Objectives” paper from Week 2. Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process. The following Assignments will comprise the majority of the information needed to complete your Market Research Report: ·        Topic 2 Writing Assignment: Research Problem and Objectives ·        Topic 4 Writing Assignment: Survey Design ·        Topic 5 Paper: Collecting Data ·        Topic 7 Paper: Data Analysis To begin this assignment, develop a survey with a minimum of 10 questions. A maximum of three of these questions may be categorization questions such as age, income, and gender. Your questions should be designed to provide data that support the Research Objectives developed for your Research Project. You will add your survey as an appendix at the end of your paper. Use caution with open-ended questions as these will be difficult to quantify later in the course (best to avoid altogether for our Research Project). For this class, you should Stick to Questions with 4-5 Alternatives for your respondents to choose from. To accompany your survey, you will be writing a 500-Word Rationale following APA 7th Edition Style Rules addressing the following criteria: 1.     Description of the use of at least three different scaling techniques and how each scaling technique accomplishes the objectives of categorizing the respondent or measuring a perception or attitude. 2.     Rationale for how each question aligns to the research objectives. 3.     Description of the sampling technique and why the technique was chosen. What are the benefits and drawbacks of this sampling technique? 4.     Estimate of the sample size using a sample size calculator (Refer to my “Sample Size Calculator” post in the Topic 4, DQ1 forum). Explain the Rationale behind the estimate. Your Rationale must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).

I need the questions below supported 2. Handsets market suffers a major YOY decline in Q1 2020 due to Covid19. 3. Effects on brands. a. Despite the declining sales in the first quarter of 2020 Samsung maintained the No. 1 spot in the market shares. b. Apple sales start to recover as they release a new cheaper iPhone. 4. How quickly to businesses replace their phones.

The argument can be made that statistics is an imperfect science and the results of which is often subject to debate and scorn. In this 2-3 page paper, review the book and the internet and determine what 4-5 most common mistakes that researchers find within statistics. What are they and why do they occur? Is it due to miscalculation, human assumptions, preconceptions which could could the results, etc…? Which one of the mistakes is the most damaging to the analysis which follows data collection? (Essentially, rank order your results) Feel free to use Case studies to illustrate your points.   The paper must be APA formatted and contain: 1) Title page 2) Abstract page 3) 2-3 pages of content 4) a separate Reference page 5) The appropriate In-Text citations for the material presented Please write 1 page abstract and 2 pages content. Thank you

Events that impact on our life, such as important transformations, are typical moments that bring us to ‘rewrite` our life projects in order to follow new perspectives, from which we appraise our story line. Divorce, expatriation, marriage, motherhood, retirement and social mobility are typical events leading to such transformation. These alternative appraisals, or perspectives, confront us with the question: Do I want to continue with the current version of my personal narrative or do I want to strengthen other paths in my life? Some research has shown that consumers transitioning into such a new life stage (e.g. retirement or motherhood, Schau et al., 2009; Rojas Gaviria & Bluemelhuber, 2011) often heavily draw upon/retrieve past selves for constructing their current and future consumer identities. For example, a person entering retirement may try to revive a past athletic identity as a basketball player (requiring him/her to purchase appropriate equipment) that had to be shelved/repressed for a long time due to more production-oriented obligations in terms of work. Similarly, immigrants who have fully adapted to the local culture of their host country, may retrieve aspects of their former home country identities when becoming a parent and incorporating these into their children’s education and upbringing (e.g. by re-decorating their homes trying to imitate the interior design of their own upbringing in their native country before expatriation). Other examples detail consumers transitioning from high school to college and their reliance on possessions that symbolize the past in order to provide stability during times of heavy turmoil and stress (e.g. by keeping a teddy bear from childhood). This dissertation project should further study past selves to determine the situations in which past selves are likely to be retrieved for current and future identity projects. Are some past selves destined to be left permanently and some to be revisited? Why and when do consumers choose to revive past identity projects rather than start new projects? Due to being embedded in interpretive consumer research’s widely known brand of organization and theorization – Consumer Culture Theory (CCT, Arnould & Thompson, 2005) – this study should make use of a qualitative approach to data collection (e.g. long interviews, focus groups, netnography)

write at least two paragraphs breaking down the source, message and channel of any advertisement (think of what the objective, appeals, etc. are)

As the marketing director for a large retailer, you have been given the task of understanding why consumer demand has decreased dramatically for one of the company’s store-brand signature products. In order to understand this outcome, you will need to gather information from consumers and store employees. Once the data has been collected, you will analyze it and submit a report to the executive leadership team. Your paper should answer the original question and include recommendations for resolving the problem based on your study’s findings. Part I (2–3 pages): Preliminary Report You will write the first 3 sections of the project report. This process provides you with the opportunity to describe the reasons why the study was conducted, how it was conducted, and how you will report the findings to the executive committee. You will provide this preliminary report to your boss for feedback as you prepare the final report for the executive leadership team. The preliminary report (Key Assignment Draft) should contain the following sections: Introduction: In this section, you will describe the background of the study. Why did you undertake this study? What problems or research questions were you attempting to answer? Included here is a description of what is already known about the research question (in formal research this is referred to as the Literature Review) Methodology: In this section, you will describe how you completed the study (how you selected the sample, how you protected participants from any risks of participation, how you surveyed the participants, the questions you asked) and how you analyzed the information gathered. Provide a brief explanation and comparison of both quantitative and qualitative research methods. Identify whether you used a quantitative or qualitative research method, and explain how you used the method. Finally, you will describe how you intend to report the findings of the study to the executive leadership team. This report should include 2–3 references related to the background and methodology sections (the text can be used as one of these). Follow general APA guidelines. This preliminary report will be submitted this week. You will then incorporate the instructor feedback received into the final Key Assignment.