Marketing

Chapter 3 & 4 Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization’s mission. 3. Find an international version of an advertisement for one of the products. 4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS Target Audience and Competition are the next components to be addressed in the process of developing a Marketing Strategy. To choose an appropriate target market, one must understand how consumers make purchase decisions. Research Research and discuss Maslow’s theory of needs and how it is applied to marketing. Resources MUST include articles in the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central). Define the stages of the consumer behavior model (or industrial model, if appropriate) and apply how the concepts affect the marketing effort. Resources MUST include articles in the library’s full-text article databases (Academic Search Complete, Business Source Complete and/or ProQuest Central). Application to Product/Service Provide a quick overview of the product or service you created. Even though you have “created” a product or service, the applications and research in this section will be real. Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market. Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? IBISWorld in the Library is a good tool for this section; it may be accessed under “ADDITIONAL LIBRARY RESOURCES” and then scroll down to the database. The assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: Academic Search Complete, Business Source Complete, and/or ProQuest Central. Effective academic and research writing requires a 3rd person voice. This SLP will be written in 3rd person. Do not use any quotations. For more information see Differences Between First and Third Person. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: the Analysis in the Appendix may be written in 1st person. Use the attached APA-formatted template (MKT501 SLP1) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A 2- to 3-page paper with APA citations (2-to 3-sentence introduction, body, 2-to 3-sentence conclusion) The reference list in APA format Grading Note: At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubric located in the SLP dropbox is used for this SLP.

Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus Marketing merely reflects the needs and wants of consumers. Your paper should be formatted and cited accurately in current APA style with support from at least 2 academic sources.

Hi I need help in making questionnaire for my research on Google Forms and conduct the survey with the sample audience of SME owners, managers, and marketing professionals. I need to have all the possible appendices including the Google Form, findings of each question, and the graphs and charts for each question results etc. I will provide my literature review and research objectives once the task is assigned. Thanks

1) Career fairs reports Your aim will be to improve on the number of people and/or conversion rates of people attending career fairs and career events in general (in person or online). (Suggested length 2000-3000 word + graphs/spreadsheets) Consumer Behavior Data.xlsx You must include insights from your readings: Freakonomics http://freakonomics.com/books/ ISBN-10: 0060731338 ISBN-13: 978-0060731335 Thinking, Fast and Slow Author: Daniel Kahneman Pages: 499 pages Publisher: Farrar, Straus and Giroux Genre: Self-help book ISBN: 9780141033570

Provide a one page summary on the business “Ikea”s Cooperative Environment Apa Format 1-inch margins Double spaced 12-point Times New Roman font

NSTRUCTIONS: All you need to do here is RESPONSE to this post.  Half a page, please. No Source is needed  Explain how having strong competitors can benefit or harm a company. Use at least two examples to support your comments:?  Having strong competitors can benefit a company because by knowing your competitors, and what they are offering can help the company make their products, services and marketing stand out. A company can use this knowledge to create or improve their business performance. In addition, competitors are important to a business because it helps a business identify their specific traits appealing to the consumer, that eventually will enable them to market more effectively and bring more customers. Competition among companies can encourage the investigation of better/new/more efficient products, or more efficient processes, which could in the end result in economic growth for the company.

This assignment is about competition and strategy; Uber in the UK as the research topic for the proposal.  the proposal should be around 600-850 words (up to 1000).  Briefly introduce the company (Strategy, Vision,mission statement, Vision statement, Statement of values and objectives and does it compete Globally? what kind of competition? and  any other relevant information that defines how the company is doing in the market) and research any financial data if relevant to show how well Uber competes in the market (such as market share, type of share holders). Briefly explain competencies, competitiveness, business strategies  before Covid-19 era.  explain the challenges/opportunities (Pest analysis) as a result of Covid-19. ie, what kind of strategical changes did Uber take in order to survive during Covid-19. Did Uber’s new Strategy prove to be Flexible and successful? (“flexibility is part of the strategy”) . Please write about the internal and the external environment and how it effects the company. here are some links that you may find useful- https://www.swaay.com/what-are-the-competitive-marketing-strategies-of-uber https://www.ft.com/content/fe749455-1ac5-4787-a855-f325dd2fa76a https://www.swotandpestle.com/uber-technologies/ https://digitalagencynetwork.com/how-to-exactly-comprehend-ubers-digital-marketing-strategy/ https://www.investopedia.com/articles/markets/063016/4-reasons-why-riders-choose-uber.asp please feel free to use different sources as these sources aim to give you a sense of direction. thank you Kindly.

1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the final decision to buy or consume a product and services? 2. Using what you have learned in Units 1 & 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, large and small and then answer the following: Before making a major purchase, what types of data do you gather? What types of data are most compelling to you? Do you buy impulsively? If so, what type of products do you buy impulsively? Are there ways in which you want to improve your own consumer behavior? The Portfolio Assignment entry should be a minimum of 500 words and not more than 750 words. Use APA citations and references if you use ideas from the readings or other sources. This assignment is graded by the instructor.

Please create your own business concept/elevator pitch for developing a business concept statement/elevator pitch for the Fjallraven backpack. Be creative.