Your Organization’s Culture Help You Succeed

Reflect on your own experience at your workplace. Describe the culture of your organization using the Symbolic Frame described by Bolman, L. G. & Deal, T. E. (2017). Chapter 12 – The Symbolic Frame: Organizational Symbols and Culture. Assess the culture’s ability to accomplish its goals and the implications for your satisfaction, and ability to succeed. Have you been able to successfully match your needs, values, and working preferences with the cultural expectations of your organization? Identify at least one symbol that is a part of your organization’s culture and explain its significance.

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Marketing Research/Plan

The purpose  of this project is to give you practice in thinking strategically about marketing and creating a marketing plan. The purpose is also to help you gain experience incorporating the results of SWOT and STP analyses and applying the principles of the marketing mix’s four Ps (product, price, place, and promotion), using an example of a real organization. You will also employ skills in the functions of the two Ps of the retailing world (presentation and personnel). Process Before starting your marketing plan, review the section “The Marketing Plan” in your textbook. Study the five steps in the process and take note of the provided examples. You’ll get great insight into what’s included in a marketing plan, and you’ll study an example of one that features callouts highlighting important, must-know information.  Once you’ve done your research, select one of the following businesses and product lines on which to base your marketing plan:  1. Apple Inc., focusing on the iPhone series  2. Nike Inc., focusing on men’s shoes and sneakers  3. Starbucks Corporation, focusing on coffee products (no food) Research Once you’ve chosen the business for which you want to build a marketing plan, you’ll need to research the company to complete the different parts of the marketing plan. You should start by looking at the company’s website to note the products it offers and their prices, current advertising and public relations efforts, mission statements, and any other useful information. After viewing the company’s website, you’ll need to find additional articles and expert analyses of the company’s previous and current marketing efforts, as well as any competitors’ marketing efforts. These will help you as you form the strategic objectives, SWOT analysis, and STP analysis outlined in the next section. These materials may not come from a traditional scholarly source, especially if they’re very recent, but the sources should be reputable, such as marketing journals, magazines, or news outlets. Most of the resources will have their materials available online for free. The research you find should be incorporated into your marketing plan in the form of MLA in-text citations, and you must list your sources with full MLA bibliographic citation on a separate Works Cited page. Three to five sources are required.  Your marketing plan should be a Microsoft Word document that includes 1-inch margins, 12-pt Times New Roman font, and is double-spaced. Add the following header information on the first page: Your marketing plan will begin two lines below the header information. Each of the following represents a section that must be clearly identified in your plan.  Executive Summary  Write two paragraphs about the business as if describing it to someone who knows nothing about it. For example, what type of business is it? What need or want does it hope to fulfill for consumers? What prime benefit does it offer? What products or services does the business provide? Where is it located? Who are the employees? When does it receive most of its customers? What’s its marketing budget? Review the examples in Chapter 2 in your textbook. Strategic Objectives  In this section, you’ll write a broad description in one to two paragraphs of the business’s marketing objectives and the scope of the activities it plans to undertake. What’s the business’s mission? What goals does the business hope to achieve via marketing? What does the business intend to do to accomplish those goals? Review the examples and case studies in Chapter 2 in your textbook.   SWOT Analysis Identify the business’s strengths, weaknesses, opportunities, and threats. List three things the business does well, three areas it could improve in, three things working in the its favor or to its advantage, and three ways the external environment negatively impacts or may impact the business. Review the examples in Chapter 2 in your textbook.  STP Analysis  Identify the business’s consumer base in three paragraphs. Who are its potential customers? What are their ages, genders, and interests? What do they each want and need in regard to the business’s products or services? Decide which customers you intend to target and how the business wants to be positioned within the targeted segments. How will you reach those targeted customers? What’s the message you want them to receive about the business’s products or services? Review the examples and case studies in Chapters 2 and 3 in your textbook.  Marketing Mix  You’ll address the six Ps—product, price, place, and promotion—of the marketing mix in this section. You’ll also account for the two additional Ps in the retailing world—presentation and personnel. Review Sections 4–7 in your textbook for examples. Then, in six paragraphs, address each of the following:  1. Products/services offered: What products or services need to be developed so that the target audience will perceive them as valuable enough to buy?  2. Price: How will the business price these goods so that customers believe they received a fair deal?  3. Place or distribution: Where will the products/services be sold, and what methods will be used when selling them?  4. Promotion: How does the business plan to get word out about these products or services? What allocated resources are needed for marketing efforts to be put in place and successful?  5. Presentation: Does the business plan to develop a unique image? How can this unique image and atmospherics be achieved?  6: Personnel: How will the personnel influence sales? What kind of sales techniques can the personnel be trained in? Performance Evaluation Metrics  In the final section, you’ll explain, in one to two paragraphs, how and when the business will know that it has achieved its marketing objectives. What marketing metrics will be used? Review the examples and case studies in Chapter 2 in your textbook.

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The Impact of Pricing

Price is the only element in the marketing mix that produces revenue all other elements represent costs. How do price decisions affect the other three P’s? Select a product that you regularly buy. How does price impact your purchase decision for this product? How does it impact your perception of the brand? Does the company’s pricing strategy help build a long-term relationship with you by creating value? Why or Why not? Remember to include the link to your product of choice in your discussion board response for others to review.

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Elevating Digital Marketing Strategies

The purpose of the assignment is to develop skills associated with selecting appropriate methods for your research, and to develop skills for drafting a work plan that will enable you to complete the research project successfully — and on time! This part of your Term Paper should be a maximum of 5 pages, and written in paragraphs, in report format. The key components and questions you need to cover here are: What methods do you plan to use to answer your research question? Why? What kinds of instruments, variables, materials, or sources will you use (i.e. will you use observations, surveys, interviews, case studies, focus groups, experiments, documents, media, database searches, etc.)? If you plan to use mixed methods, will they be sequential, concurrent or transformative? Why? List the kinds of data/information that you plan to collect (e.g. testimonials, statistics, business/government reports, other research data, audio/video recordings, etc.). Also, consider two or three alternative ways you could gather data/information for this research. If you plan to use research participants, where will they come from? How will they be sampled? How many participants will you require? If you are not using research participants, who will you use as the target audience of your data? Who would most benefit from your research, and why? How will you analyze the data/information you collect? How will you validate your findings/conclusions? What ethical issues will your research project present? What biases might you bring to the research and how will you address that bias? I NEED THE QUANTITATIVE RESEARCH METHOD FOR THIS ARTICLE. SO YOU JUST HAVE TO WORK ON QUANTITATIVE RESEARCH METHOD

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Company Research

Instructions: The objective of this paper is to demonstrate that you have researched an existing company and can demonstrate a knowledge of how the topics we have discussed in this course relate to that company. In your section on Recommendations, you will be expected to demonstrate the ability to pose analysis of the information you have researched into cogent alternatives that may benefit this company. This paper must be at least five pages within the Executive Summary, the Body, and the recommendation sections, as noted below. Use single-spaced sentences, 11 point font, and one-inch margins. The cover page and table of contents do not count as part of those five pages, neither will your References section. Also, should you include any charts or other illustrations, those will also not count toward your five pages. Your document should be structured as follows: Title Page Create a page, separate from the rest of the paper, which includes the title of the paper, your name, the course name, the name of the instructor and the date. Table of Contents Executive Summary Present the questions that your paper will answer, and a brief overview of the paper itself. Body of the Report This is the bulk of your paper and should contain the findings of your research. Recommendations Offer your views and suggestions for future research on the chosen company. This section should be composed entirely of your original thoughts – no outside sources. References Using the MLA format, cite all materials (prose and illustrations) that are not original to you. NOTE, I feel strongly about plagiarism, make sure you cite your sources! An assignment has been posted on Moodle so that you may submit the electronic copy, in Microsoft Word format. Absolutely no late submissions will be accepted. The topic I learned: Creating customer relationship and value Developing successful organizational and marketing Ethical and Social Behavior Understanding Customer Behavior Understanding Orngiaztions as Customers Understanding and Reaching Global Consumers

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IBM’s Marketing

In this module, you read the case study about IBM’s marketing efforts leading up to the digital revolution. IBM has a storied and incredible history. They have consistently been at the forefront of technology and research (5 of their scientists have won Nobel prizes). Today, they continue to innovate in artificial intelligence, cloud computing, and consulting. However, compared to their technological prowess, their marketing has not always had the same level of success—and this is especially true today, as they have become less popular with the public (and investors) compared to more recent technology companies. Despite their ups and downs IBM has existed for much longer than most US companies (since 1911), and thus looking back at their decisions over the years, helps us to understand that nothing is ever crystal clear, and some marketing campaigns will be better than others.  Your Post In this discussion, I would like you to consider some of the decisions that IBM made in their marketing campaigns. First, I would like you to consider IBM’s use of the metaphorical King Arthur’s Round Table commercial and print ads as part of “The Other IBM” campaign? Do you think this was a good idea? Why or why not? Finally, I would like you to consider the advantages and disadvantages of using testimonials in IBM’s marketing materials. Is this a strategy that you would recommend that they continue in the future? Why or why not? Approximate post length: This is largely up to you, as I will not grade on quantity. As a rule-of-thumb, however, complete answers typically require at least a paragraph (e.g., 5 sentences or more).

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Effective Supply Chain Management Program

Topic: What components are included in an effective Supply Chain Management program? How does upstream and downstream management affect a particular organization? Provide an example.

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Company Assignment 6- Marketing Research

You are a marketing employee at the company you have chosen to work with this term. The company is getting ready to launch the following NEW products or product lines: Amazon: New Laptop Stand for your Bed Walmart: New Commercial Grade Patio Heater Apple: Fitbit for youth athletes Nike: Line of fitness equipment for at-home workouts (includes weights, electronics, etc.) Delta Air: LED Sanitizer Kit for your phone Your job is to conduct a research survey to determine what’s the best method of marketing the new product: TV ads, Social Media ads or Billboards.  Answer all of these questions (remember your product launch from above): 1. Who is your target audience? Give a description of your customer. 2. What kind of study will you conduct? Online survey, in person survey, or focus group? WHY did you select this method? 3. List 3 questions you would ask in your survey (remember your objective is to find out what’s the best way to communicate the launch of the new product). Submit this Assignment by 11:55pm on Sunday, 10/25.

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Evaluating E-Commerce Hosting Services

You would like to set up a Web site to sell towels, linens, pottery, and tableware from Portugal and are examining services for hosting small business Internet storefronts. Your Web site should be able to take secure credit card payments and to calculate shipping costs and taxes. Initially, you would like to display photos and descriptions of 40 different products. Visit Yahoo! Small Business, GoDaddy, and Volusion and compare the range of e-commerce hosting services they offer to small businesses, their capabilities, and costs. Also examine the tools they provide for creating an e-commerce site. Compare these services and decide which you would use if you were actually establishing a Web store. Write a report indicating your choice and explaining the strengths and weaknesses of each.

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Promotional Strategy

Select a product currently in the marketplace. In a four page APA formatted paper describe the effectiveness of the brand image and how the brand equity is enhanced.

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