Marketing

Because good writing is always a process, our persuasive essay will be written in two parts: a first draft due this week and a final draft due in week 6. Your paper should be 3-4 pages in length. As you prepare, here are a few reminders for this week’s draft: In week 3 you posted a thesis for peer review. Use the revised thesis, based on your classmates’ and teacher’s feedback as the basis for your persuasive paper. Use your sources to support your thesis. Research and prepare the passages you will consider using. Remember to review methods of paraphrasing, summarizing, and using direct quotations. Prepare the body paragraphs by deciding where to place supporting information. Remember, each paragraph of the paper should act to build the momentum of the argument. Apply pathos, logos, and ethos whenever possible. Finally, remember that it’s okay if your ideas, opinions, or sources change during process of writing this paper. Writing makes us think, and it’s fine – even beneficial – to have our thoughts change as we express them on paper.

Using the O*Net, find the occupational profile for a university professor teaching psychology. (Hint: It should be under the job family of education, training, and library, and reads as psychology teachers, postsecondary.) With the information provided by the O*Net, you’ll see that the demand is projected to exceed the supply in the near future. There will have to be more people willing to pursue a PhD in psychology in order to meet this need. Using information provided by the job profile, create an advertising brochure. (Using Microsoft Word, PowerPoint, or Publisher would be the best, but remember that your instructor will have to be able to open the file, so Publisher would only be a good choice if you saved the file in another format.) Your advertising brochure should sell the job to the public, convincing others (using the facts provided in the job profile) of the desirability of the job. You should have a total of at least 500 words in your advertising brochure, and it may take the format of a handout, an informational sheet, or a traditional brochure as long as these criteria are met.

Know the variables that shape the environment of marketing strategy planning. What are the variables and how do they shape the environment of marketing strategy planning

please do an agency report on agency Abnorml that includes name of company, location of headquarters, number of locations, mission statement, one position that is posted on talent page and its description, work that the agency is noted for, slogans that most people recognize throughout the years, two job titles at entry level, two sentence description of your perception of company

1. Compared to Pure Services firms, Manufacturers who can create Hybrid Offerings have distinctive resources that can be leveraged to create successful offerings. Describe three of these unique resources and how they can provide an advantage. 2. How does a Solution-Centered perspective differ from a Product-Centered perspective? 3. The Quality of the Customer Experience is critical to attaining customer satisfaction and loyalty. Reflecting on the idea that services are characterized by simultaneous production and consumption, how might quality control for a pure goods company differ than quality control for a pure service company ? 4. Suppose you have been hired as Director of Marketing for Otis Elevator’s new projects division, overseeing the sales of elevators for new, large construction projects. On new startups, it is common to have some mechanical and software bugs that need to be ironed out. But these hiccups can make customers very angry. How might you structure a Service Recovery process? Suggest a couple of specific policies you could implement. 5. What can a customer do to improve the effectiveness of a solution? (Use the text to support your answer)

For this project, you should identify an organization listed on the NYSE or NASDAQ that you wish to analyze. You may analyze the entire organization or a division of that organization. I.    Introduction (1 pg.) – Description of company including mission, vision, and key objectives – Major products and target markets served – Financial performance over the past 1-2 years, including profitability and stock price trends as well as other key performance metrics – Number of employees and general structure of company – Any other pertinent information, events, or trends impacting the company II. Environmental Analysis (4 pgs.) – Macro-Environmental Trends (use PESTEL as main tool to analyze) – Industry Environment (use the Five Forces Framework as main analytical tool) – Competitor Analysis (Use Strategic Group Analysis and discuss both your firm’s as well as key competitors’ strengths and weaknesses via development of a Strategy Canvas) – Internal Analysis (identify key strengths and weaknesses of company – (Use Porter’s Value Chain Framework as a main analytical tool) – SWOT Analysis (Summarize key strengths and weaknesses internal to the company as well as key external environmental opportunities and threats) The SWOT should be presented in a 2×2 graph with 3-4 items in each category. III.   Identification and brief description of the 3-4 most important issues for the company to address. (1 pg.) VI. Your proposed strategies to address each issue identified in Part III. Provide strategies and rationale for each. (4-5 pgs.) -Please be as specific as possible with your recommendations – Provide information regarding implementation plans as well VI.   Potential Limitation to Recommendations (1 pg.) VII.  Conclusion (1/2 pg.) VIII. References IX.        Appendices (optional)

Please watch the following YouTube webinar published by Marketing Science Institute and answer the following questions: 1.  Based on the video discussion, what are the consumers’ trends in the retailing area? (2pts) 2. Please describe the framework of “Kahn Retailing Success Matrix ” in detail. How does this framework help explain the success/failure of the retailers? (4 pts) 3. What are the key factors of Amazon’s success? Compared with other online retailers, how does Amazon improve customers’ online shopping experience? (4pts) https://www.youtube.com/watch?v=nU-M8oN4k0w&feature=emb_logo

·         Weight: 22% of course grade ·         Grading Rubric ·         Due: Tuesday, 08/25/2020 11:59 PM (CST) Instructions Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company. For this unit, review the “Marketing Excellence: BMW” case study on pp. 273 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis. Part 1 Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. §  Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW? §  How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? §  Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation. Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document. Part 2 Complete a case analysis of BMW. This requires that you conduct research on BMW beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis. §  Situational Analysis o    Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis. o    Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis. §  Problem o    Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Base this upon your research and critical thinking. §  Alternatives o    Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem. §  Recommendation (Marketing Strategy) o    Select one or two of the alternatives above to solve the problem that you identified in this case analysis. o    Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis. In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors. Company and Industry Research video (transcript for Company and Industry Research video) How to Find Company Information in the Business Source Ultimate Database TLG How to Search for Articles With a Company Focus TLG Part 2 must be at least four pages in length. Follow APA Style when creating citations and references for this assignment. Support Part 2 with at least three sources outside of the textbook. As aforementioned, keep in mind that Part 1 and Part 2 will be submitted in one document. Resources The following resource(s) may help you with this assignment. §  Citation Guide §  CSU Online Library Research Guide §  Submit Writing Center Request

The purpose of this assignment is to identify factors that must be considered when conducting global marketing campaigns. For this assignment, imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address the following: Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes. Identify ethical and regulatory issues that should be considered when marketing in Brazil. Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers. Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Unit 2 – Discussion Board  Assignment Overview Type:  Discussion Board Unit:  Integrative and Analytical Tools Due Date:  Tue,9/1/20 Grading Type:  Numeric Points Possible:  75 Points Earned:  Points Earned not available Deliverable Length:  600–800 words; See assignment details View objectives for this assignment Go To: Assignment Details Scenario Learning Materials Reading Assignment My Work: Online Deliverables: Discussion Board Looking for tutoring? Go to Smarthinking Assignment Details Assignment Description Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). Primary Task Response: Within the Discussion Board area, write 600–800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.” After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis. “Tiffany and Mike, we need to provide a more detailed analysis,” you explain. “You’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.” Tiffany nods her head in agreement. “Definitely,” she says. “We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.” Mike interjects, “Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.” You reply, “Great point, Mike. We should look at this from a couple of different angles.” The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following: What are the best tools to use in this situation? Provide a brief summary of at least 2 of these tools. Why do you think these are the best ways to analyze the market? How will you use these tools in your plan? The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Implementing a Global Strategy. This file provides real-world experience that may help you with this assignment. Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions: What did you learn from your classmate’s posting? What additional questions do you have after reading the posting? What clarification do you need regarding the posting? What differences or similarities do you see between your posting and other classmates’ postings? For assistance with your assignment, please use your text, Web resources, and all course materials. MUSE Materials: Introduction If you think of an organization as a car driving on an expressway, then strategy is the road map. It helps guide an organization along the road from the present to the future. Think for a moment of what would happen if you took a trip to an unfamiliar place without a map. You might find yourself turning in circles without realizing it. The same problem can occur with an organization that does not have a strategy; the organization can find that it has not made any progress in improving the success of the company. In another sense, if the company does not conduct thorough research before creating its strategy, the company is likely to create a faulty road map. When the map is incomplete or incorrect, organizations can make wrong turns and get lost. SWOT Analysis and TOWS Matrix SWOT is an acronym that used to describe particular strengths (S), weaknesses (W), opportunities (O), and threats (T) that are strategic factors for a company. Conducting a SWOT analysis results in identifying a corporation’s distinctive competencies and reveals opportunities that the firm is not taking advantage of due to resource constraints. Distinctive competencies are the particular capabilities and resources of a firm and the superior way they are utilized by the company. Over the years, SWOT analysis has proven to be the single most enduring analytical technique used in strategic management. SWOT analysis generates a number of possible alternative strategies. A TOWS Matrix seeks to match external opportunities and threats with internal strengths and weaknesses. A TOWS Matrix is very useful for a company to generate a series of alternative strategies that might otherwise not be considered with SWOT. The TOWS Matrix is a logical extension of the SWOT analysis, and helps keep strategic managers flexible in terms of possible options. Competitive Tactics Competitive tactics are specific operating plans detailing how a strategy will be implemented to gain a market advantage over competitors. These tactics are a link between formulation and implementation of strategy. Some of the available tactics are timing (when) and market location (where). Timing tactics can be generally classified as first movers (pioneer) or late movers. Offensive market location tactics include frontal assault, flanking maneuver, bypass attack, encirclement, and guerrilla warfare. Defensive market location tactics include raising structural barriers, increasing expected retaliation, and reduced inducement for an attack. Corporate Strategy Corporate strategy is critical to a company’s survival and success. It is primarily about the choice of direction for the company as a whole and deals with three key issues: Directional strategy: The overall orientation toward growth, stability, or retrenchment Portfolio strategy: The industries and markets in which the firm competes through its products and business units Parenting strategy: The manner in which management coordinates activities, transfers resources, and cultivates capabilities among product lines and business units Risk, Choice, and Policy The attractiveness of a particular strategic alternative is partially a function of the amount of risk in implementing the strategy. Risk is essentially composed of two parts: the probability that the strategy will be effective, and how much resources or assets are needed for the strategy that won’t be available for other uses. Strategic choice is the evaluation of alternative strategies and selection of the best alternative. After the best strategy is selected, policies are developed to provide guidance for decision making and actions throughout the organization. They are the guidelines for implementing a selected strategy. They tend have a long life and can even outlast the particular strategy that generated the policy.