Marketing

Dear Support,  Can you. Help on the below term paper project Name___________________________ International Business  Term Paper Healthy Foods, Inc., a company that specializes in health food grocery stores, wants to expand their stores into Chile.  They have hired you to research Chile and identify potential areas of cultural and political differences that may create conflicts between American business people and the business climate in general in that country. STEP 1:  RESEARCH THE COUNTRY OF INTEREST. Research to determine the business issues pertaining to the following criteria:1. Time (punctuality for social and business meetings).2. Monetary denomination (what is their form of currency and what is the current exchange rate to the U.S. dollar?   Do you foresee that changing (and if so, why?)? What would be the potential impact of that exchange rate on business?).3. Important holidays (when, why, and how are they celebrated?).4. Workweek (days and hours which would be considered the norm).5. Cultural influences on business:  Consider taboos, class distinctions, greetings, language, direct and indirect communication, nonverbal communication, a system of education, religious influences, etc.). 6. Political influences on business (type of political system, political risk, trade barriers, corruption, etc.). 7. Discuss any adjustments managers and/or employees, you may need to bring with you to aid in your expansion, may have to make to succeed in this country.  How difficult do you think these adjustments will be for the average worker to accomplish?  How much worker training would be involved for the company (what would your recommendations be?)? STEP 2: BUSINESS MANUAL. Using your research, design a “How to do Business in Chile” manual for American businesspeople.   This document should incorporate the above business issues into a concise, easy to read the manual that is professional and written in a business context.  Be creative! Make it interesting!  Be sure to include a “References” (work cited) page at the end of the manual. Minimum length, 5 pages double spaced.  This paper will count as 25% of your semester grade for this class

1. What does professional dress mean in the profession you are interested in pursuing upon graduation? How does professional dress add to the credibility of a salesperson? 2. Much of business ethics is focused on the seller’s side. However, what are the expectations that business has of buyers acting ethically? How does the phrase, “The customer is always right” impact this relationship? What can sellers do to foster ethical relationships with their customers? For more information on Sales Person read this: https://en.wikipedia.org/w/index.php?search=Sales+Person&title=Special%3ASearch&go=Go&ns0=1

C. ANALYSIS OF ECONOMY AND INDUSTRY FOR THE COMPANY APPLE Discuss the relationship of economic conditions to industry sales. For example, when the economy is growing do industry sales increase or decrease? How much of a factor is an economic condition to industry sales? In addition, discuss significant industry issues and indicate what portion of industry sales are captured by the company. Two pages and references. The company to be researched is Apple. For more information read this: https://en.wikipedia.org/wiki/Industrial_marketing

Write your New Product Launch Plan To complete this written assignment you will need to have open the Music2Go Player’s Manual, your Situation Analysis and Marketing Plan created earlier in the course, and be logged into your Music2Go company (log in through the Smartsims website). The prescribed textbook may also be helpful. Your New Product Launch Plan should be one-two pages in length. Write your New Product Launch Plan by answering the following questions: Target Market: Which target Market Segment (Sports or Youth) will you pursue with your new MP3 Player and why did you select this Market Segment? Sales: What are your Sales Forecast in units for the new product in its first year? Explain how you arrived at this forecast. Pricing: What will be the Retail Price of your new product and what information did you use to decide on this?Advertising: Describe the Advertising Mix that you will use for your new product (i.e. how you will split your advertising spend across the four different media types). Justify why this is appropriate (hint: see Market Information Report).Distribution: What will be your Retail Margin for the new product and why is this appropriate?Forecast Results: What is your Product Contribution forecast for this new product in its first year?Marketing Strategy: How does the strategy for this new product fit with your Marketing Plan? Do you have any areas of uncertainty that may affect the success of the product launch?

What are some of the differences between demand influences and supply influences on our pricing decisions? After reviewing this week’s resources and your research, consider the challenges marketers face as they seek to balance supply and demand.  Increased prices typically result in lower demand and vice versa.  However, this is not always the case.  Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.  300 words

Submit a 3 pages written paper that answers these questions: What are the best ways to price a NEW product?  And, how does pricing impact the consumer’s perception of value?  Double spaced, 12 points font…must add charts/graphs and back up your position with either examples or other evidence.  https://www.youtube.com/watch?v=4t_MEO_la_k&t=313s. For more information read this: https://en.wikipedia.org/wiki/New_product_development

What role do targeting, branding, and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important? Instructions for Assignment 1:300 Words Cover page (includes your name, date, name of the assignment, name, and a number of course; review APA guidelines)Introduction (All assignment need to have an introductory paragraph)Main body (this is where you describe the three topics of the assignment).Conclusion 1 Cite 1 Reference. For more information read this: https://en.wikipedia.org/wiki/Media_strategy

Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

Select a brand of your choice online and analyze the different content shared by the brand. Judge where it fits into the vividness to interactivity scale. What are your recommendations to improve or change the content?

ASSIGNMENT QUESTIONS QUESTION 1 [40 MARKS] Absa “Africanacity” Case Study: “Rebranding one of South Africa’s biggest brands, Absa as a digitally-led bank in a sector undergoing massive change — and launching it into Africa after global partner, Barclays, withdrew — has been a momentous undertaking and one of the most talked-about brand relaunches that the continent has seen in recent years. It’s required a deep dive into strategy and culture. It was about being brave, passionate and ready. Whatever the logo looked like, it had to speak to the community, be holistic, inclusive, a 360 solution, nurturing. We needed to create something that could permeate and amalgamate two distinct brands across Africa. A ‘oneness’ was key, a sense of uniting a continent of colleagues and customers; being one entity with people inextricably at our core. The brand is intended to operate as a principle-based one, meaning that other creatives may take elements of the brand and adapt it and let it communicate as they need it to in other spaces. The bespoke colour palette developed has a wide range of ‘reds’ to allow for that creativity, or even climate impact on outdoor branding or colour variations in printing; it also provides a nuanced experience of the colour that isn’t absolute. Colours range from ‘passion red’ to ‘smile red’ to ‘surprise red’ and ‘calm red’. Absa represents “Africanacity”, which stands for entrepreneurial, pushing boundaries, flexible and expressive. It is a new mindset for the organisation, culturally. The primary focus is on how customers engage with the brand and how the brand makes them feel. This is the culture for brands today and the new human-centred approach of Absa.” • Hinch, P & Narsi, Y, 2018, ‘Behind the Absa brand relaunch’, http://www.marklives.com/2018/07/by-invitation-only-behind-the-absa-brand-relaunch/ (accessed 20 July 2020) 1.1 What is the relationship between branding and marketing, and what is the significance of this relationship? Why would this be important for the Absa’s marketing department and team to consider at all times in their rebranding process? (10) 1.2 Argue the significance of a branding strategy and how does Absa’s differentiate it in the banking sector? (10) 1.3 What are the two advantages and disadvantages of marketing a South African bank like Absa in more countries on the Continent? Substantiate your answer. (12) 1.4 Describe four factors that influence consumer behaviour and how they influence marketers. (8) BBA3_MKT_ASG_2020. © Regenesys Business School 5 QUESTION 2 [40 MARKS] Identify a product you recently purchased and conduct the following analysis of it by • Taking a picture of the product and attach it to your submission; • Describing the marketing mix of the product is no more than one paragraph; • Identifying which parts of the marketing mix made this product better than other products that you could have picked, in no more than two paragraphs; and • Identifying which parts of the marketing mix can be improved by the marketers in no more than two paragraphs. QUESTION 3 [10 MARKS] Mary is an entrepreneur who is having difficulty in determining to brand and the price of the products she wishes to supply to customers. Assist Mary by discussing the four-step process that is followed in determining to price. QUESTION 4 [10 MARKS] Choose any brand that in your opinion requires revitalisation. Devise a brand revitalisation strategy for this brand and explain how and why you would make the recommended changes. Total Marks: 100