Marketing

Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.  Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication. Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.  Discuss the emotions that the company is using in its ads.  How does the company use emotions to get the consumer to want to buy the product?  How does the company try to persuade the consumer to buy the product? Is there a specific audience (e.g., parents, men, women, age groups, race) that the company is looking to persuade?  Do you think that the company is using a specific stereotype when advertising its product(s)? For more information on read this: For more information on Product CampaignProduct Campaign read this: https://en.wikipedia.org/wiki/Advertising_campaign

How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising? Evaluate Five Guys’ current promotion strategy.  Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize? Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds? 3–4 pages double spaced need in the next  9 hours For more information on Promotional Media read this: https://en.wikipedia.org/wiki/Promotion_(marketing)

What is Subsidizing adoption? And how did PayPal use it to expand its business? Please write 3-4 sentences about it. Name two companies that leveraged viral promotion to compete. Please write 3-4 sentences about it. Why does Adobe allow the free download of Acrobat Reader? Please write 3-4 sentences about it.

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective. For more information on Buyer Beware read this: https://en.wikipedia.org/w/index.php?title=Buyer_Beware&redirect=no

Creating Offerings & Using Channels to Create Value for Customers Learning Outcomes Offering Type of consumer offerings. Students can describe an offering based on features, benefits, price, and costs of ownership. Students can suggest marketing strategy implications based on the type of consumer offering under examination. Product lifecycle. Students can suggest potential marketing strategies based on the product or service’s lifecycle stage.   Marketing channel strategy.  Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering. Pricing strategy.  Student can analyze a current pricing strategy and make recommendations for modifications. Directions Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company and your goal it to help the company grow sales.  We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.  Again, do not fall into the trap of simply reporting on the product or service.  This is obvious because your assignment will look like a rewrite of the company’s website.  Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.  Be creative, take reasoned risks.   Always keep them in mind your product’s target market(s) from the previous paper when making your recommendations.   You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.   Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question.  Do not repeat the question. Headings should separate the sections.   Part 1 Type of consumer offering.  Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings.  Is it more product dominant or service dominant?  What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content,  describe the category in which your product or service offering belongs.  Based on your new target market, would that category of the offering change and if so, how?  How would it change the marketing strategy?   Product lifecycle.  In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how?  What would this mean to the lifecycle marketing strategy?   Part 2 Marketing channels & strategy.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two; for example (1)  a direct channel for internet sales:  manufacturer –> customer; and  (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not? Pricing strategy.  Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use?  Would you recommend any changes for your new target market?  If so, how would you change it and why?  THE PRODUCT IN QUESTION IS DISNEY PLUS. 

Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user-generated content into an advertising phenomenon. Their customer-created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User-generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers. Check out this ad that turned into an entire storyline for the firm that developed it and now has not only millions of views but a following that waits for the next “episode” as if it were a TV series. Thousands have posted their comments, photos and shared the ad with other potential customers – the original in the series has hundreds of thousands of “likes”. Not bad for stuff in a can… https://www.youtube.com/watch?v=G4Sn91t1V4g OK, your turn. Conduct a web search for examples of firms that have successfully employed user-generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user-generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user-generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy. Your opening post should be at least 350 words and feel free to include photos and samples of the content. As always, college-level writing and grammar are expected. In your responses, critique the examples your classmates have selected and added your ideas for the product or brand. For more information on Doritos read this: https://en.wikipedia.org/wiki/Doritos

Collect two different advertisements (Note that these two ads must be different from those in Assignment #2). Describe the primary market for the products and the type of person who would (in your opinion) typically buy them. Explain what information from self-concepts or personality or lifestyle you used to make your evaluation. Attach your ads in the Appendix at the end of the paper. 

Sales Promotion and Digital Marketing” Determine two (2) issues or problems that can arise in markets in different countries when doing sales promotions. Next, suggest the manner in which you would mitigate the issues or problems you addressed. Provide a rationale to support your suggestion.

Discuss the role of marketing channels in supply chains. For each of the following products, list and explain two factors that would determine the distribution channel: bananas, laser pointers, and shoes. How are these products similar to or different from the current market channel and related intermediaries from other products or services? Why did wholesalers come into existence? What is the future of wholesalers and retailers? What are the target markets of retailers and wholesalers? How does this affect marketing decisions? How do retailers and wholesalers reach their target markets?

Use Wufoo to develop an input form using some of the key fields from your project website redesign for marketing) . Copy (or take a screenshot of) the design and paste it into Word document with a title page. Provide the resulting URL as well. Criteria: Design incorporates good choice of colors, text, font, arrangement, and evidence of possible navigation (as in a “submit” button).