Marketing
Electronic Marketing
Product Idea and Search Engines/Electronic Marketing.After reviewing the assigned reading materials, complete the following activities:1. You will develop a product service idea.A. Describe the product/service including the benefits of using the product/serviceB. Discuss the potential customers for this product/service2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
Neuromarkting
Make use of headlines within the paper. – What is Neuromarketing? – How Does it work? ( not to much in detail) – Why is it important? – How do companies use neuromarketing? – Example of neuromarketing in the creative industri
Operations Dynamic
This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations.This assignment is to develop a similar real life analysis on either Starbucks, Amazon (Go or Grocery) or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.Specific requirements of this Assignment are as follows:1. Develop a thoughtful, in-depth 9-Box CanvasPreview (attached file) or your company2. Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)3. Identify and describe three possible tension/concern points, critical interaction or collaboration areas between Marketing and Operations for this company4. Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration?Assignment DetailsFormat/Length: In addition to the Business Model 9-Box / Business Model CanvasPreview the document.Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials
Content Creators
“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”
Focal Client
task 1: Summarise your findings in a SWOT TableTask 2: Use around 250 words to identify the current situation of your focal client
Creating a Marketing Plan
What are five steps in creating a marketing plan? Which step is the most important and why?
Market Reproduction
In the scenario assignments, you are asked to reflect on responses to the presented scenario. This should not just be writing down your first reaction or what you already know. Reflection involves critical thinking, which means rethinking your existing knowledge and previously held opinions in light of what we have learned about theories of ethics, logic, and reasoning. You will need to question your existing knowledge and beliefs. To complete each scenario assignment: Complete the entire scenario. Compose your reflection in a Word document and be sure to address, at a minimum, the following questions:Why do you feel the way you do about the issue presented?Of the four responses offered in the scenario, which do you feel is the most ethical and why?Support your conclusions with evidence and specific examples from the textbook, as well as other sources as needed.Your reflection must be 1-2 pages in length and follow APA formatting and citation guidelines as appropriate.
Internet marketing final report
The assignment is to design an Internet Marketing Strategy Plan. You can choose an existing brand/product/company in certain industry, or name a completely new brand/product/company by yourself. You need to design an Internet marketing project for it. Try to avoid those famous brand/product/company, like Apple, Starbuck, UNIQLO. I will encourage you to choose a local brand/product/company in your country. In your plan report, please try to cover the following content. Not limited to. just in case Im from South Korea
Neuromarkting
Make use of headlines within the paper. – What is Neuromarketing? – How Does it work? ( not to much in detail) – Why is it important? – How do companies use neuromarketing? – Example of neuromarketing in the creative industri
Electronic Marketing
Product Idea and Search Engines/Electronic Marketing.After reviewing the assigned reading materials, complete the following activities:1. You will develop a product service idea.A. Describe the product/service including the benefits of using the product/serviceB. Discuss the potential customers for this product/service2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
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