Marketing

Write your New Product Launch Review by answering the following questions (hint: see Product Contribution Report, Some Product Details Report, and Industry Benchmark Report): How many units of your new MP3 Player did you sell? How did this differ from your Sales Forecast in your New Product Launch Plan? How does this compare to the other products in this market segment? What was the Awareness index for your new MP3 Player? How does this compare to the other products in this market segment? What was the Product Contribution for your new product? With reasons, explain whether your Pricing Strategy for your new MP3 Player was successful. How did your competitor’s prices impact your success? Do you believe your New Product Launch went to plan? Why or why not? What would you have done differently? What will you change about the strategy of your new product going forward?

In a short post, respond to both questions below regarding production and distribution. ? including personal experience? What channels do you watch/remember watching on cable or broadcast television? Do you associate them with particular kinds of content? Particular times of the day? Particular forms of advertising? Why do you think that is? What’s the last thing you watched on cable/broadcast (this can include sports)? (If you can’t remember, try a show you’re familiar with. A lot of your Netflix faves that aren’t branded Netflix Originals are broadcast/cable shows!) Do some quick research and see if you can locate Nielsen ratings for that show or a show like it. Share that rating information, and describe what it means briefly. (Does it specify a demographic? Ratings or share?) Do you know/remember how many of your friends/coworkers/family members are familiar with or watched this? Do you think the ratings reflect that?

The following are the five major research priorities of the Marketing Science Institute:  1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising  3. Tools for capturing information to fuel growth 4. The rise of Omnichannel Promotion and Distribution  5. Organizing for Marketing Agility Choose one of the sections, review the MSI document and locate five peer-reviewed articles related to one of the subtopics in the area (listed as 1.1., 1.2  or 2.1 2.2, etc…) that answers the following question(s): “What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in these areas and what specifically do they recommend to explore further?”  Formatted according to APA guidelines.

‘There is no product loyalty that a 10 pence promotion cannot break.’  Required: How far would you agree with the above statement?  In your answer show how loyalty to any product, whatever it be, can or cannot be broken by a cleverly designed price promotion. Illustrate your answer with examples. My own notes Keywords, theories to define-  What is customer value? Cost and worth Cost-based pricing Competitor-based pricing Price elasticity of demand Factor’s affecting customer’s sensitivity to price Buyer’s perceptions and preferences (Unique Value effect, Price-quality effect) Buyer’s awareness and attitude towards alternatives (substitute awareness effect, difficult comparison effect, sunk investment effect) Buyers ability to pay (Total expenditure effect, end benefit effect, shared-cost effect, inventory effect) Social objectives Technology facilitates Differential pricing (airlines, taxi-hailing apps) Ethical concerns over differential pricing Firms: Global adjustments in pricing Pricing by perceived value

Spend a significant portion of your time researching a company this week. Answer the following questions to the best of your ability: Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve? Do you know the business history? What is the history of how the company came to be? Was there a special event or driving force? Where did the first store open? When, and what was it called? How has it grown?  Who are your main characters? Who founded the company, and why did they found it? What was happening in the world at that time? What inspired them? What sort of struggles did they face? What is your company mission? What is its purpose? What are the goals? Who wrote your company mission, and how did they write it? The company mission is critical here. If it is in any way weak or unclear, it will reflect in the story. Can you identify the core brand values? What values does the company hold close? How have these brand values changed over time? What is the philosophy behind your company, and how did that come about? How do the customers feel? What do the customers say about the brand? Why do they buy from you, and what keeps them coming back? TY!!! i have no time to do this you’re a life saver !!!

Develop and write an APA formatted 8-10 page paper that explains the following: (1) five important concepts you have learned throughout this eight-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting as a marketing manager and how you will go about implementing them. 1. The influence of culture in consumer behavior. 2. Target market and market segmentation. 3. Brand loyalty 4. Green marketing and ethical issues 5. Effect of online brand community on consumer behavior 8-10 pages APA formatted and 8 references with in-text citations. Abstract and conclusion required

Homework Assignments and Final Project Students are responsible for one 8-page (double spaced) marketing plan that is due at the end of the course.  It is to be documented in the APA style. www.apastyle.org  The weekly assignments in Week 1-3 are part of the marketing plan.  Students are advised to make changes to their work based on instructor feedback before incorporating it into their final project in Week 4.  Each student will develop their marketing plan for a proposed business or for an existing small business.  Large, regional, and national chains and well-established businesses such as Nike, Home Depot, or Starbucks with NOT be approved for project topics.  A local business in your area will work well for this project, or maybe you have a business idea of your own. This is a perfect opportunity to flesh out your ideas and write a marketing plan for your own proposed business.    Assignment 1:  By the end of Week1, submit a one-page (double-spaced) introduction to your marketing plan.  The introduction should briefly describe the company including the location(s), product/service offered, key information, and a very brief background.  Avoid using first-person voice if writing about your own proposed business.  This will be the first page of your marketing plan, so make it good! Assignment 2:  By the end of Week 2, turn in the following portions of your marketing plan (these should be in a single document with four different section headings): Mission Statement (1-3 sentences long) TOWS Analysis (This is a table.  Refer to the example given in the assignment instructions.) Marketing Objectives (Three to five S.M.A.R.T. marketing objectives.  Specific, measurable, achievable, relevant, time-bound.) Target Market (Fully describe the target market(s) in terms of geographic, demographic, behavioral, and psychographic variables. This should be one paragraph in length for each of the target segments.) Also by the end of Week 2, make an appointment with the Writing Center for the last half of Week 4.  Include the date and time of your appointment on the title page of your Week 2 homework assignment.   Assignment 3:  By the end of Week 3, submit the following sections of your marketing plan:   Positioning Strategy (How does/will the company attempt to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Product/Service Tactics (Refer to Chapters 10-12 for what to discuss in this section.) Place (distribution) Tactics (Refer to Chapters 13 and 14 for what to discuss in this section.) Final Project:  By the end of week 4, submit your complete marketing plan. You have composed parts of the plan through your weekly assignments. Now it’s time to complete the remaining sections of the marketing mix and add a conclusion, title page, and References page.  The body of your document (not counting the title page, references, and appendix) may not exceed eight double-spaced pages.  The title page should include the name of the reviewer from the Writing Center and the time/date that your meeting took place. The components required to be in your plan are shown below. Marketing Plan Components Title Page Introduction (brief intro to the company – no more than one page) Mission Statement (1-3 sentences long) TOWS Analysis (This is an internal and external situation analysis presented with corresponding strategy options in a table as shown in the example.)  Marketing Objectives (These need to be ‘S.M.A.R.T. objectives’ with each objective meeting the five elements of the SMART acronym. Google this term if you don’t know what it means.) Target Market (Write a one-paragraph descriptive profile of each target segment). Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Marketing Mix:  ·         Product/Service Mix (see topics in Chapters 10-12) ·         Place Mix (see chapters 13-14) ·         Promotion Mix (see chapters 15-18) ·         Price Mix (see Chapter 19) Conclusion (one paragraph wrap-up and call to action) References (APA format. Remember to cite any interviews you conduct with company owners or staff.)  Remember that in-text (parenthetical) citations are required in the body of your paper if you use sourced information or quotes!

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs shown in Figure 3.4. 1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses. 2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns with the organization’s mission. 3. Find an international version of an advertisement for one of the products. 4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change? Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment) and be presented in APA Format. Deliverable length is a minimum of 2 body pages

This assessment requires you to write an evidence-based evaluation report of the efficacy and effectiveness of a communication campaign addressing a market, political, or socio-cultural issue. This individual evaluation report should assess to what extent, and in what ways the communication campaign is effective to achieve its desired goal. The report also needs to justify your evaluation of the campaign’s effectiveness by showing evidence-based research.

My project is calculating metrics as a Marketer. I choose this topic because metrics are nothing more than formulas and expressions…aka, math. Marketers use math in the form of metrics on a regular basis and that makes this topic the best choice for me to write about. This essay will need relevant web articles and industry publications that note the use of math and metrics in the Marketers’ daily life and line of duty. The format that this presentation will take is a document report accompanied by supporting images, charts, and statistics. Of course, the central focus of the work should be quantitative and demonstrate math concepts and skills. Quantitative literacy is often complex reasoning with simple math and graphics, involving the use of numbers in descriptions, analyses, organizing, and analyzing data or works that have some quantitative component. Start with an introduction section. Explain what you did and why. Write this assignment to a general audience, who may or may not know much about marketing, metrics, and their relationship with math. Particularly if you do some kind of practical project, include a section that explains the basic elements involved before launching into the project itself. Critical thinking, creativity, the generation of original material (text, photos, graphics, computer-generated or physical media of any kind), and the accuracy and clarity of quantitative communication are the most highly valued elements for this project.  This essay could be the basic math and quantitative aspects of marketing like a social media campaign, ad campaign, or brand development project.  Original charts, graphs, and images are valued in grading this assignment, but art skills are not a grading criterion. Original images or graphs will be evaluated on their effectiveness in conveying quantitative information. Cite your images, even when they are your own. You can do this simply by creating a caption below the image with your name and the year. Quantitative Literacy: Frequent and correct use of quantitative skills and concepts (e.g., physical units/conversion of units, scientific notation, percent, ratio and proportion, statistics, computations, interpreting or generating data and graphical information). Mathematics Content (Algebra, etc): Core math concepts and skills play a central role as the subject of the project. Writing: The project is well defined, relevant to marketing, at least somewhat novel, supported with original quantitative examples, and written with a clear and original narrative. Graphical Information: Graphical quantitative information (charts, graphs, equations) highly relevant, original work, and well-integrated with the text. Length: More than five pages of original text, double-spaced, 12-point Times font. This does not include images or quoted text.