Business

Read two cases Understanding the Brand Equity of Nestle Crunch Bar (A and B). We will work with the data in the case to write a memo to Professor  in which you address the following questions: 1.     What themes do you find in the data that help you understand what this brand means to consumers? 2.     Based on your analysis of the data, how would you evaluate the health of the Nestle Crunch Bar?  What are the brand’s strengths and weaknesses? 3.     Based on your insights from reading the case and analyzing the data, what would you write as a value proposition for this brand? Provide data-driven analysis of the situation and use data to support your interpretations Note, it is fine to include graphs, charts or spreadsheet excerpts in the paper.

Just as things continue to go well for the project you are faced with a dilemma with your project stakeholders. You have a discussion with the Marketing Director and he indicates that he wants to utilize the anniversary event to showcase some of the company’s new products and upcoming campaigns. He has even gone as far as to suggest bringing in suppliers and vendors to participate in the event. Word of this gets to the Director of Operations and he points out to you that the backbone of the company are the people that build our products and they feel that they were under appreciated in the last company anniversary event. Why should we pay to have suppliers come and enjoy our company event? As project manager how will you handle this situation towards a positive and constructive outcome?    For this discussion: 1) Discuss the various methods (at least 2) for managing and controlling stakeholder expectations  2) Explain why these are important to project success 3) Discuss how you will apply these with respect to the dilemma with the Director of Marketing and the Director of Operations 4) Provide a solution for moving forward Required length is 500 words narrative for elements (1) through (4) above. Required 3 sources in APA format.

Read the attached Wall Street Journal article and then answer a specific question to write a 1-page double spaced paper in 12-point Ariel font.   The question that needs to be addressed in the paper is: Why would a giant company such as Exxon launch a $230 billion fossil fuel investment campaign without detailed analytics supporting it despite its industry competitors heading in another direction?

>This is a discussion.  > This discussion focuses on the issue of Hostile Environments.  Spend some time thinking about potential Hostile Environments in your life.  Craft an original post with the following in mind: (1) Identify a Hostile Environment that you, personally, have encountered, describe the potential danger associated with that environment, and how you avoided, or lessened, the negative impact of those dangers. (2) Describe some strategies that you could use to help you identify and survive Hostile Environments.

How can a salesperson convert new customers into highly committed customers for life?  How might you “ask customers not to buy”? See the video for more on what it means to ask customers not to buy.  Give specific examples of how you have either developed a brand loyalty or how you’ve moved on to a different brand because a company did not follow effective principles for converting new customers into highly committed customers for life.  Tim Leberecht three ways to (usefully) lose control of your brand  on TED

Massage Envy and its expansion to Australia was announced in May 2016.   The article in the link below discusses this. https://www.franchising.com/news/20160505_massage_envy_takes_first_steps_to_international_ex.html  (Links to an external site.) Discuss some of the challenges Massage Envy might face in its expansion there.  Discuss  some strategic solutions to these challenges. Please use examples from your real world experiences and all chapters discussed in this course thus far to support your discussion points.

Student affairs professionals encounter a wide variety of situations where a student is in crisis. Not only will the professional navigate the crisis, he or she will need to mentor student leaders associated with the student in crisis. Guiding student leaders’ responses, the professional must consider the overall safety and confidentiality of the student in crisis, while also protecting the larger university community. Create a 7-10 slide digital presentation for newly hired student affairs professionals to inform them about protection, safety, and confidentiality considerations in common crises. Include the following: ·       Explain why a student affairs professional plays a key role when intervening during a student crisis . ·       An overview of at least four different categories of student crisis situations that are common on a college campus. ·       Describe protocols for student leaders to aid students in crisis, considering both safety and confidentiality . ·       Analyze considerations for protecting the larger educational community  when a student is in crisis. ·       Title slide, reference slide, and presenter’s notes. Support your presentation with 3-5 scholarly resources. The digital presentation should include graphics that are relevant to the content, visually appealing, and use space appropriately. Rubric: New Staff Training No of Criteria: 7 Achievement Levels: 5 Key Role 20.0 Not addressed. Poorly explains why a student affairs professional plays a key role when intervening during a student crisis. Marginally explains why a student affairs professional plays a key role when intervening during a student crisis. Reasonably explains why a student affairs professional plays a key role when intervening during a student crisis. Comprehensively explains why a student affairs professional plays a key role when intervening during a student crisis. Overview of Student-In-Crisis Situations 20.0 Not addressed. An unconvincing overview of different student crisis situations common on a college campus is included. An inexplicit overview of different student crisis situations common on a college campus is included. A descriptive overview of different student crisis situations common on a college campus is included. A superior overview of different student crisis situations common on a college campus is included. Protocols 20.0 Not addressed. The protocols for student leaders to aid students in crisis, considering both safety and confidentiality are insufficiently described. The protocols for student leaders to aid students in crisis, considering both safety and confidentiality are unclearly described. The protocols for student leaders to aid students in crisis, considering both safety and confidentiality are clearly described. The protocols for student leaders to aid students in crisis, considering both safety and confidentiality are thoroughly described. Student Crisis Considerations 20.0 Not addressed. Unrealistically analyzes considerations for protecting the larger educational community when a student is in crisis. Weakly analyzes considerations for protecting the larger educational community when a student is in crisis. Properly analyzes considerations for protecting the larger educational community when a student is in crisis. Professionally analyzes considerations for protecting the larger educational community when a student is in crisis. Visual Appeal 10.0 Not addressed. There are few or no graphic elements. No variation in layout or typography is evident. Minimal use of graphic elements is evident. Elements do not consistently contribute to the understanding of concepts, ideas, and relationships. There is some variation in type size, color, and layout. Thematic graphic elements are used, but not always in context. Visual connections mostly contribute to the understanding of concepts, ideas, and relationships. Differences in type size or color are used well and consistently. The slide digital presentation is visually pleasing for the audience. There is a good variety and use of graphics, colors, and fonts. The arrangement of material is logically organized for presentation. Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0 Not addressed. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction are used. Submission includes mechanical errors, but they do not hinder comprehension. Effective sentence structures are used, as well as some practice and content-related language. Submission is largely free of mechanical errors, although a few are present. A variety of effective sentence structures and figures of speech are used, as well as appropriate practice and content-related language. Submission is virtually free of mechanical errors. Word choice reflects well-developed use of practice and content-related language. Sentence structures are varied and engaging. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0 Not addressed. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although several minor formatting errors are present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

What are some advantages and disadvantages to a company in using short-term financing?

Requirements: Ø  Prepare a spreadsheet analysis of your two companies for the two most recent years using the Dupont analysis framework outlined in the powerpoint slides 2-37 in the Module 4 powerpoints. Ø  Use Porter’s five forces to analyze the competitive landscape of the industry and your two companies. Ø  Using all of the data from the Dupont analysis, discuss the performance of each of your two companies and compare the relative performance of the two companies. Ø  From the perspective of a potential investor or manager, prepare recommendations based on your analysis.

Please submit a Word document with your answers to the following questions. Please clearly identify which question you are answering by a number or by writing the question out. Remember to review the rubrics and the Purdue OWL link before you start the assignment. Remember to double space all assignments in this course.   1.      After looking at https://corporate.delltechnologies.com/en-us/social-impact/reporting/2030-goals.htm#filter=all, prepare a list of 10 specific policies and programs that will help Dell Technologies achieve its vision of driving social and environmental change while still remaining innovative and profitable.  Remember to define the main term and cite facts that you use in your answer.   2.      Using information in Illustration Capsule 9.3, explain how Warby Parker’s CSR strategy contributed to its success in the marketplace. How would you evaluate its triple-bottom-line performance? Remember to define the main term and cite facts that you use in your answer.   3.      Explore Amazon.com’s S-Team meetings as described at https://fortune.com/2012/11/16/amazons-jeff-bezos-the-ultimate-disrupter/. How does Bezos focus group meetings? What is the purpose for using clear, concise, and innovative thinking in memos and within the company? Discuss. Remember to define the main term and cite facts that you use in your answer.