Business Expansion

Massage Envy and its expansion to Australia was announced in May 2016.   The article in the link below discusses this. https://www.franchising.com/news/20160505_massage_envy_takes_first_steps_to_international_ex.html  (Links to an external site.) Discuss some of the challenges Massage Envy might face in its expansion there.  Discuss  some strategic solutions to these challenges. Please use examples from your real world experiences and all chapters discussed in this course thus far to support your discussion points.

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