This assignment is to assess a company using Business Model Generation tools, identify likely tensions/vulnerabilities as well as possible collaboration areas between Marketing and Operations.This assignment is to develop a similar real life analysis on either Starbucks, Amazon (Go or Grocery) or a company of your choice. Whichever company you choose, you might do some type of field visit to assess the marketing/operations dynamic (i.e. visit the Amazon Go retail store or a Starbucks in addition to the case…but SAFELY!). Site visits are NOT required.Specific requirements of this Assignment are as follows:1. Develop a thoughtful, in-depth 9-Box CanvasPreview (attached file) or your company2. Assess what type of Business Model Pattern (or patterns/hybrid) they are likely pursuing (i.e. multi-sided, long tail, etc)3. Identify and describe three possible tension/concern points, critical interaction or collaboration areas between Marketing and Operations for this company4. Create recommendations on how you would resolve those tension points or fully take advantage of the identified opportunities for collaboration. Specifically, what could management do to address the concerns and/or fully capitalize on possible areas of collaboration?Assignment DetailsFormat/Length: In addition to the Business Model 9-Box / Business Model CanvasPreview the document.Keys to Strong Assessment: Clear and concise recommendations, Quality of written communication, In-depth and thoughtful analysis, Evident use of course materials
“Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”
In the scenario assignments, you are asked to reflect on responses to the presented scenario. This should not just be writing down your first reaction or what you already know. Reflection involves critical thinking, which means rethinking your existing knowledge and previously held opinions in light of what we have learned about theories of ethics, logic, and reasoning. You will need to question your existing knowledge and beliefs. To complete each scenario assignment: Complete the entire scenario. Compose your reflection in a Word document and be sure to address, at a minimum, the following questions:Why do you feel the way you do about the issue presented?Of the four responses offered in the scenario, which do you feel is the most ethical and why?Support your conclusions with evidence and specific examples from the textbook, as well as other sources as needed.Your reflection must be 1-2 pages in length and follow APA formatting and citation guidelines as appropriate.
The assignment is to design an Internet Marketing Strategy Plan. You can choose an existing brand/product/company in certain industry, or name a completely new brand/product/company by yourself. You need to design an Internet marketing project for it. Try to avoid those famous brand/product/company, like Apple, Starbuck, UNIQLO. I will encourage you to choose a local brand/product/company in your country. In your plan report, please try to cover the following content. Not limited to. just in case Im from South Korea
Product Idea and Search Engines/Electronic Marketing.After reviewing the assigned reading materials, complete the following activities:1. You will develop a product service idea.A. Describe the product/service including the benefits of using the product/serviceB. Discuss the potential customers for this product/service2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
Primary Task Response: Within the Discussion Board area, write 500700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas: You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication. Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time. Discuss the emotions that the company is using in its ads. How does the company use emotions to get the consumer to want to buy the product? How does the company try to persuade the consumer to buy the product? Is there a specific audience (e.g., parents, men, women, age groups, race) that the company is looking to persuade? Do you think that the company is using a specific stereotype when advertising its product(s)? For more information on read this: For more information on Product CampaignProduct Campaign read this: https://en.wikipedia.org/wiki/Advertising_campaign
How critical to a companys success is the use of traditional promotional media such as TV, radio, and print advertising? Evaluate Five Guys current promotion strategy. Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize? Assume that Five Guys promotional budget is $100 million. In which promotional media should Five Guys allocate the companys promotion funds? 3–4 pages double spaced need in the next 9 hours For more information on Promotional Media read this: https://en.wikipedia.org/wiki/Promotion_(marketing)