Communications and Media

Students should be able to create an innovative and strategic advertising campaign using techniques and information learned throughout the semester. You will create a NEW advertising campaign for your brand. Based on your findings from part 1, add approximately 8-10 additional slides for your final presentation with voice-over including: Brand Name with logo, student name(s) Theme or slogan for your campaign. What’s your NEW big idea? Note: this can be a new target audience, a new product idea, a new slogan, etc.). Images of your product Measurable and specific goals of the campaign (what are you trying to accomplish?) For example, increase sales of our product by 10% within 6 months. Target audience (who are you trying to reach? Be as specific as possible, try to think a unique segment to focus your campaign around) How to Find and Target Your Social Media Audience (Free Template) Advertising Strategy (how are you going to accomplish your goals? (i.e. using a mix of traditional and non-traditional media targeting 6-12-year-old girls with ____________ (insert big idea) Timing (when will the campaign run and for how long? Include key milestones here. Plan a 3-6 month timeline.  Consider holidays and seasons as part of your timing.  Creative executions. Examples include:  Each team member should create at least 3 different executions.   Be sure to include media placement examples for your ads (i.e. what magazine, radio station, TV shows, where would you put your billboards, etc.) Evaluation – Wrap up with why you think it will be successful. Note: each item below represents one execution  Video ad (:30-:60 video ad is required) Print ad Outdoor ad Radio or Podcast ad (:15 second) Poster Internet ads Mobile device ads or app ideas Facebook (with 1 sample posts) Twitter (with 1 sample posts) Instagram (1 sample posts) Special event with visual and description Website (1 screen shots) optional*** Other creative ideas Final Project Part II, template Use this guide to record the narration of your Power-Point and save it as a video file: How to Record the Screen of Your iPad PDF  You will then need to upload your video recording to Canvas’s Studio before you can submit to this assignment. You can also create your presentation using Keynote from your iPad. Then, follow the instructional guide below in order to narrate your presentation and save it as a video file. You will need to upload to Canvas’s Studio before you can submit to this assignment. How to Narrate Your Keynote Presentation and Save It as a Video File PDF   For your reference, additional information regarding student learning outcomes, critical assignment description and rubric are below:  Student Learning Outcomes for COM 115:  Describe how traditional and non-traditional (online) advertising/public relations campaigns are created. SLO 40.1  Demonstrate professional traditional and non-traditional (online) advertising/public relations techniques. SLOs 40.3, 41.1  Utilize advertising/public relations terminology effectively. SLO 40.1  Identify possible career paths in advertising/public relations. SLO 40.3  Apply creative problem-solving skills to address advertising/public relations issues. SLO 42.1  Evaluate the effectiveness of specific advertising/public relations strategies including Search Engine Marketing, Google Analytics, Google Optimizer, E-mail Marketing, Pay per click. SLOs 40.4, 42.3  Devise a professional campaign for the Internet utilizing a Web site, social networking sites (i.e., Facebook, LinkedIn, Twitter) and blogs. SLOs 41.1, 41.3, 42.2, 44.1, 44.2, 44.3, 45.2  Evaluate ethical decisions made by advertising/public relations professionals. SLO 40.2 Critical Assignment:  Create an advertising and public relations campaign for an organization, company or product through a team project. Students will be assessed individually in all areas. Analyze the organization, company or product by writing and designing a campaign including press releases, a PR event, a social media component and several creative advertising executions, such as a commercial posted to YouTube, a radio ad, two print ads, a website, and a Facebook page and constructing an electronic press kit (other creative components may be included). Research techniques will be used to develop an appropriate target audience(s) and strategic planning.  A team environment will enhance student learning.  SLO 1.4, 2.1, 5.1, 5.3.

I need a writer who has experience in media and communication and has written dissertations about this field, Currently I want you to work on the first three chapters which will be the introduction, Literature Review and Theoretical frame work . The total number of pages will be 12 pages. The topic I am focusing on is about weight loss and are the body image standards imposed by society culture and media exist in their social media portals, and how do its members engage and interpret with these standards . If the above chapters are a success and If I am satisfied ,then you can work on finishing the rest of the Masters dissertation which will include, methods of research ,  analysing the data and what are the findings. If you think you are the person for the job then send me your bid and let’s work. I can also provide some references to the writer which will make things easy for him/her .You will need to search for other references to support the ones I will give you. Thank you in advance for your work and I hope to hear from you soon,

Description: New Girl – “Dice” – Season 4 Episode 2 – Due by Monday August 10th 10:00pm EST Schmidt tutors the newly single Jess in the not-so-fine-art of dating via mobile apps. Meanwhile, Winston is desperate to make a good impression on his fellow police cadets, which backfires when Nick, Coach and Cece show up at a party thrown by fellow officers.   Assignment: Watch the episode by copying and pasting this link in your browser. Using concepts from Chapters 3, 4, 9, or 14, explain behaviors from the following groupings of characters in 200 words EACH. You must complete both. 1.     Schmidt, Jess – Use concepts from class to provide insight on how Schmidt teaching Jess how to use Dice and her experiences with dating using apps. (200 words minimum) 2.     Winston, Nick, CeCe, Coach – What concepts can you use from class to explain Winston’s desire to be liked by his new co-workers, the ways Winston tries to make a good impression on his new co-workers, and how Nick, CeCe, & Coach either help or hurt him in those effort?  (200 words minimum)

Prepare a 1,400- to 1,750-word response to the questions that follow this case study: Steve recently joined a church. Church doctrine required that members reveal any personal indiscretions to the leaders of the church. Steve disclosed some of his personal indiscretions to the leaders of the church. After his disclosures, these leaders informed Steve that they intended to tell other members of the church about his indiscretions because they thought the church leaders might help him overcome his problems. Steve was dismayed that this personal information might be disclosed. He told the church leaders about his intention to leave the church rather than have his problems disclosed. The church leaders informed him that their next step was to tell the members of the church, his neighbors, and his employer about his problems by using social media, including posting his information on Facebook, Twitter, and the church’s online chatroom. This case study is an example of the balance between First Amendment rights and freedom of religion. Based on this case study, examine Steve’s rights in terms of libel and the invasion of privacy torts by addressing the following issues and questions: Is there precedence for using social media in libel cases? Which of the four privacy torts are involved with regard to this case? Is this a case of libel? Does the expectation of privacy apply to the facts in the case? Discuss the defenses to the tort of libel and the privacy torts regarding Steve’s lawsuit. Is there a legal difference in disclosing personal indiscretions to church elders, to members of the church, or to members of the public? Format your paper consistent with APA guidelines.

1. it should contain 7 parts, (1) Executive summary of the assignment (2) Mini-literature review(3) Description of social issue & technology(4) Case study(5) Conclusion/ recommendations (6) List of References(7) Appendices (if any) 2. Please divide these 7 parts clearly with 7 subtitles. 3. The number of words requirement in each section is shown on file 1 4. every part should follow the instructions. (details are shown in file 1)

Prepare a 1,400- to 1,725-word paper in which you identify and discuss three separate events or legal developments involving the treatment of sedition in the American judicial system. One legal event chosen must include the facts and decision in Gitlow v. New York. See Ch. 2 in the text. Describe how these three events or developments affected the limits of freedom of expression under the First Amendment to the U.S. Constitution. Research at least two peer-reviewed outside sources in addition to your text for this paper. Format your paper consistent with APA guidelines. Submit your assignment.

At the end of the course, you will submit an 8-page 12 font double-spaced paper on Canadian Indigenous Broadcasting Policy. In June 2019, the Canadian Radio-television and Telecommunications Commission (CRTC) launched the process to review its Indigenous broadcasting policy (https://crtc.gc.ca/eng/archive/2019/2019-217.htm). The current policy can be found here: https://crtc.gc.ca/eng/comm/ppl/pol.htm. You will trace the origins of this policy area, and identify the policy and regulatory milestones to date. What have policymakers attempted to achieve with in this policy area? What have been criticisms over the years? What is the current state of Indigenous broadcasting policy? Remember to situate your paper in the context of Canadian broadcasting policy and regulation. Try to account for this as a background to your case study. You must use a minimum of five academic sources in addition to other sources in your paper. You grade will be based on your grasp of Canadian broadcasting policy principles, your ability to comprehensively account for the policy area in question, your ability to integrate research material into your work, and overall writing quality.

The paper should be on the movie “Brave” a Disney film. Here’s an example.  Template/Ideas/Examples for Critique Paper   Short summary of movie can precede thesis.   Thesis: It is problematic that Cinderella (1950) is still so popular among children across the globe because it reinforces traditional hegemonic beliefs about gender, race, and sexuality.   Main point 1: Cinderella is objectified and her gender performance is policed with positive reinforcement for feminine behavior and negative reinforcement for masculine behavior. A.      Cinderella is hated by her “ugly” step-sisters because of her gendered attractiveness. a.      Gendered attractiveness is… B.      The sisters fear that her culturally normative attractiveness will interfere with their attempts to attract eligible bachelors, so they keep her locked up and objectify her while they demand she act as their personal slave. a.      Objectification is… b.      Social science researchers have studied the effects of objectification and found that it can cause individuals to suffer from negative self-worth (CITATION, 2020). C.      The sisters get invited to a grand ball where the prince will be selecting his future bride, and they refuse to let Cinderella go. They secure her inability to attend the ball by making her work tirelessly to sew their gowns in time for the grand ball. After the sisters leave for the ball, Cinderella weeps at her misfortune and her fairy godmother appears before her and asks why she too is not headed to the ball herself. Debilitated by body surveillance, Cinderella pleads that she cannot go without a gown, so her fairy godmother transforms her peasant dress into a beautiful gown. a.      Body surveillance is… b.      Research has shown that body surveillance is associated with negative body image and eating disorders (CITATION, 2020) Main point 2: Non-white characters do not exist in Cinderella (1950), although some critics have argued that minorities are portrayed as the mice characters. A.      Describe how a concept from the book is portrayed within the movie. a.      Define the concept. b.      Add argument/evidence from research (if applicable to this concept). B.      Another concept a.      Define b.      Add research (if applicable). C.      Another concept? a.      … b.      … Main point 3: Cinderella’s (1950) storyline praises heterosexuality and ridicules homosexual behavior. A.      Describe the obsession with securing a husband, work in heteronormativity maybe? a.      Define heteronormativity b.      Research? B.      Describe how portrayal of and talk about the prince, work in some concept dealing with masculinity, appearance, behavior, status, etc. a.      Define concept. b.      Research? C.      Describe the scene in which Gus and Jack are snuggle up and cuddle until Jack remembers Gus is a guy and pulls away his arm in horror, work in some concept about homosexuality, homophobia, etc. a.      Define concept. b.      Research?   Conclusion: Summarize and explain why you initially claimed Cinderella’s continued popularity is problematic.

This exam is due July 31 at noon to give me time to grade them and post your grades. Answers should be complete-though for some questions a short answer will be enough! Final Exam-Business Communication  Each question is worth 8 points. Name______________________   Why is ethical communication important in the workplace? Why is it important for a leader to understand non-verbal messages? Name a listening problem and give a solution for it. Explain the difference between listening and hearing. Why are cultural differences important to understand? Describe how to improve team dynamics. Why is teamwork important in today’s business climate? Explain two task roles: choose two from initiator/contributor; information seeker; opinion seeker; information giver; opinion giver; elaborator; coordinator; orienter/evaluator/critic; energizer; procedural technician; or recorder. Give an example of how social roles might affect a team situation. Name two team ground rules you might establish. Power struggles can affect the entire team. Tell me how you would manage a power struggle in a team. Name two preparatory steps you would consider before any team meeting. How would you handle a meeting where the participants do not adhere to the agenda? How would you handle a meeting where the group has decided on a solution, but several members of the group do not appear to accept that decision. How can you control nerves before you make a presentation? Are nerves always bad? Why is audience analysis important? Why is reading from a manuscript good for the speaker, and what is a major drawback with a manuscripted speech? What would you consider if you made a presentation to the media? Deductive reasoning is the process of making a general statement and then drawing a specific conclusion. Inductive reasoning is the process of drawing a general conclusion  based on ______________________________. People tend to respond better to ______________ messages. Why is it important to establish your credibility when delivering a persuasive messages? Explain drawing a hasty generalization. Explain why developing leadership skills is important to developing persuasive skills. Why are good writing skills important in business?

For this assignment you are to plan an encounter with a culture other than your own, that you complete from now until the paper is due. You are expected to go outside of your comfort zone when choosing a culture, but under no circumstances should you take any risks or put yourself in danger. Yet, it should be something that you are uncomfortable with a bit because that means you are truly learning something new. And if you think “that’s weird” during the experience just know anyone you are interacting with likely thinks the same of you. We think something is weird when it doesn’t fit our cultural norm/values. Your task is to place yourself in a cultural setting you are NOT already familiar with. Interact with members of that culture, and observe your verbal and nonverbal communication behaviors and outcomes in the process. This can be something new and something you complete since you’ve started this course or something that you did a few weeks, months, or years ago. Then, submit a 2-3 page typed, double spaced paper which should contain the following: 1) A brief description of what you did 2) An analysis of some initial barriers you may have and what you did to improve your intercultural communication competence/how did you address these barriers? 3) A discussion of what you learned about the culture overall and its communication style as a result of your experience. For example, you could analyze the experience in terms of how you saw Hofstede’s Cultural values at work, or you could describe examples you witnessed of the cultures values, beliefs, attitudes, behaviors, unique knowledge, and norms (How Culture Affects Communication section of Chapter 2 in your textbook). This paper requires academic references. So you are strongly advised to read about your culture prior to the experience and cite any additional readings. Any advance reading you do would make an excellent addition to your paper. Your paper should be formatted in APA style. Make this an enjoyable and enlightening experience! Start now. Be creative and have FUN! Below are a few ways you might interact with other cultures. This list is NOT exhaustive. Email your instructor if you have additional ideas or need more suggestions. Festivals Social events (weddings, parties, etc.) Cultural events Arts/Entertainment Religious services Holidays Travel within Indiana (e.g. Amish country) Developing a friendship at work or in your neighborhood with someone from a different culture and learn about their culture through various interactions (for ex.: you have dinner at their house) The paper should be 2-3 pages, typed, double-spaced, 1-inch margins, 12 point Times New Roman font, with a cover page. Please save your paper in .doc or .docx format to ensure your instructor can open it easily. This assignment is worth 100 points and must be submitted by the end of this module.