Marketing

How to use sports psychology to increase customer purchase intention in sports retail store.

1.  Explain and define the term in detail  2.  Show and discuss the term and its uses  3.  Talk about advantages& disadvantage (pros&cons)  4.  Mention the opposite side (concept) and discuss why your side (concept) is better than/greater than/more useful than/etc. the other side.  5.  You need to support your argument with literature /academic articles or works  6.  Prepare 1-2 questions for the other side to debate against them  7.  In order to be able to answer or debate against your opponent, you need to know the other side as well as yours. Do not forget to include your references  Make sure you do not copy-paste. Write everything in your own words.

“Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business” (Chaffey & Ellis-Chadwick, 2012)

The primary objective of the Individual Assignment will be:   Proposing a digital marketing campaign for ScotRail so that it can gain participation from 1,500 passengers across Scotland that will see them combining train and bicycle travel to make their business, commuter, or leisure journeys. These can be current train passengers or those who have previously used their car to make journeys. The campaign will run for two months (November 2020 to December 2020) and convert to participation from 1,500 passengers by January 31, 2021.    Your budget is £60,000.   Word Limit   The limit for the Individual Assignment is 2,000 words (+ or – 10%). FURTHER INSTRUCTIONS IN THE WORD DOC.

Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.  Include the following elements:   Part A              Specific campaign objectives (2 or more)   Part B              Identification of the target audience   Part C              Description of a concept for the message (content) based on the target audience   Part D              Description of the social media marketing activities   Part E  Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.

Imagine you are a marketing consultant and you have been hired to review and make recommendations on how to reach their target audience. This assessment is a written report on the concepts of understanding consumer behaviour, putting people into groups with common needs/wants (segmentation) and creating marketing strategies (targeting and positioning) which enable your organisation to break through the clutter of marketing messages. To complete this task you need to: Step 1: Carefully choose an organisation that you are interested in (or are currently working for) and one of their specific products and conduct a competitor analysis by comparing this to similar products in the market. Step 2: Using the theoretical frameworks of consumer behaviour, segmentation, targeting and positioning, and data from secondary market research, construct a consumer profile taking into account one internal and one external influence that impacts consumer decision making. Inside the report you need to include; A brief overview of your chosen organisation’s current market position with a competitive analysis includes a perceptual map showing competitive analysis (compare against two competitors); Definitions and descriptions with an analytical discussion of one internal (i.e. motivations, personality etc) and one external (i.e. group references, culture etc) factor that may affect your likely consumers’ decision to buy your product; Definitions and descriptions of the theoretical concept of segmentation then apply this framework to a range secondary market data sources leading to a “Typical consumer” profile for your chosen product (based on evidence from secondary market data using the segmentation variables as your framework); and Definitions and descriptions of the theoretical concepts of targeting and positioning and then specific recommendations for a new positioning statement. Use your textbook and other theoretical sources and secondary research (be sure to have reviewed your organisation’s latest marketing information- e.g. Television Advertisement /YouTube ad for their current positioning strategy) as a starting point for your analysis to support and frame your argument.

Write a 2–3 page report using the financial statements from last week’s assignment and perform the following financial analyses on the organization: Calculate and interpret key financial ratios: Liquidity (current ratio, collection period, days cash-on-hand, average payment period) Profitability (operating margin (%), total margin (%), return on net assets (%) Asset efficiency (total asset efficiency, age of plant (years), fixed asset turnover, current asset turnover, inventory turnover) Capital structure (net asset financing [%], long-term debt to capitalization, debt service coverage, cash flow to debt [%]) Provide comparisons to industry averages or to a competitor and provide comments Provide recommendations to improve financial performance Attach exhibits and charts to the appendices section of your report to support your analysis Your report should be 2–3 pages in length and follow APA formatting. You have a choice in  how you format this assignment see examples A and B below. Example A: Paragraph-based Report Example B: Table-based Report (If you choose this format, you must provide analysis, observations, etc. underneath each table.)

critically read the article Travel Marketing during Covid19 Crisis: 8 Ways to Engage Travelers Again from the Smartvel Blog. Its content was generated by reviewing many scholarly articles published in Harvard Business Review, reports published by the UNWTO, Mckinsey & Company, Travel Age West, MMGY Global, Life Marketing., etc. After your critical analysis of the article, choose a destination (DUBAI OR WASHINGTON, DC) and examine its destination marketing strategies in the context of “8 Marketing Ideas for Remaining Relevant to Travelers during the Covid19 Crisis” which are listed as follows: Revisit Your Website and Content Assets Travel Incentives and Brand Creativity Will Be Remembered Emphasis Ethics and Community Spirit Focus on Search Engine Optimization (SEO) and Content Marketing Pay Attention to Your Customer Segments Adapt Your Offers and Services Revisit Your Technology Partner with Others NOTE: After your critical analysis of the marketing strategies of your chosen destination, please answer the following questions: Identify which of these “8 marketing ideas” have been implemented by your chosen destination? Give examples for how (some of) these marketing ideas have been implemented by your chosen destination? Identify which of these “8 marketing ideas” have NOT been implemented by your chosen destination? Recommend strategies for how to implement these marketing ideas that were not implemented by your selected destination. If you think that some of these “8 marketing ideas” cannot be adaptable to destination marketing, explain the reasons for why they cannot be implementable in the context of destination marketing. Use evidence from different sources (academic source, industry, stakeholders, and organizational data) to support your position and illustrate with examples if possible or when necessary.  Include how what have you have learned has impacted your prior knowledge and the future use you will make of what you have learned.?   GUIDELINE: You should use double-space. Word limits are between 800-1000 words excluding references. If you need 1-2 days extra beyond the deadlines, please just send me an email. Usually, you will be granted extra 1-2 days to write up your final assignment.   Kindly see attached document for reference: Travel Marketing during Covid19 Crisis_8 Ways to Engage Travelers Again

Select an article on the topic of Choosing and Using Products related to this week’s chapter readings from any of the business periodicals listed below: ·       Harvard Business Review (HBR) ·       Forbes ·       Fortune ·       Entrepreneur ·       Inc. Magazine ·       The Economist ·       Bloomberg Businessweek ·       New York Times ·       The Wall Street Journal ·       The article must be dated within 12 months prior to the assignment’s due date and from one of the above-listed business periodicals.   Reference (the first item; not after Reaction) using APA Format (remember hanging indent format). If necessary, please consult the APA Manual on how to properly present references in APA format. Summary             In your own words (written in third person) summarize the article for your audience/the reader(s). No quotations may be used.  Relevancy             Prepare a statement (written in third person) that demonstrates how and why this article is relevant and important to Choosing and Using Products. Your response should be supported by information found in course materials. No quotations may be used from any source. This is the most important section of your paper because it requires critical thinking and analysis in applying the thesis of the article to the concepts in this course.  https://courses.lumenlearning.com/clinton-marketing/chapter/reading-influences-on-consumer-decisons/ use this link to relate to.  Reaction             Express an opinion, advice, criticism, etc., on the content of the article, demonstrating critical thinking and an application to the “real world.” The opinion should be expressed in third person as “This student …”

The paper should have a research question, which is: Does the live feature of Instagram have an impact on the marketing of Huda Beauty?  It should have an hypothesis, research methods, data and a planning. Data should be about interviewing people or reviewing people comments on the live of Instagram.