Marketing Consultancy | Get Solution Now

Imagine you are a marketing consultant and you have been hired to review and make recommendations on how to reach their target audience. This assessment is a written report on the concepts of understanding consumer behaviour, putting people into groups with common needs/wants (segmentation) and creating marketing strategies (targeting and positioning) which enable your organisation to break through the clutter of marketing messages. To complete this task you need to: Step 1: Carefully choose an organisation that you are interested in (or are currently working for) and one of their specific products and conduct a competitor analysis by comparing this to similar products in the market. Step 2: Using the theoretical frameworks of consumer behaviour, segmentation, targeting and positioning, and data from secondary market research, construct a consumer profile taking into account one internal and one external influence that impacts consumer decision making. Inside the report you need to include; A brief overview of your chosen organisation’s current market position with a competitive analysis includes a perceptual map showing competitive analysis (compare against two competitors); Definitions and descriptions with an analytical discussion of one internal (i.e. motivations, personality etc) and one external (i.e. group references, culture etc) factor that may affect your likely consumers’ decision to buy your product; Definitions and descriptions of the theoretical concept of segmentation then apply this framework to a range secondary market data sources leading to a “Typical consumer” profile for your chosen product (based on evidence from secondary market data using the segmentation variables as your framework); and Definitions and descriptions of the theoretical concepts of targeting and positioning and then specific recommendations for a new positioning statement. Use your textbook and other theoretical sources and secondary research (be sure to have reviewed your organisation’s latest marketing information- e.g. Television Advertisement /YouTube ad for their current positioning strategy) as a starting point for your analysis to support and frame your argument.

This question was posted on order ID 11***

Struggling to find relevant content? Order a custom essay on
Marketing Consultancy | Get Solution Now
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Other
good
Customer 452813, June 30th, 2022
Wellness
The skilled writer did a GREAT job!! Amazing .Thank you!
Customer 452547, June 16th, 2021
Nursing
Everything was done thoroughly and with care. Awesome job!!!
Customer 452453, April 10th, 2021
Human Resources Management (HRM)
Great Paper!
Customer 452701, August 1st, 2023
Other
awesome
Customer 452813, July 2nd, 2024
Other
great
Customer 452813, June 30th, 2022
Nursing
Always perfectly done!
Customer 452955, October 28th, 2023
Other
I requested two pages and only have one page and the second pages is references.
Customer 452475, August 22nd, 2022
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
Database design and optimization
communication was great and the work looks perfect.
Customer 452715, February 26th, 2022
Mental Wellness
The skilled writer did a good job. I will add a few more details. Thank you, great job...
Customer 452547, June 17th, 2021
Technology
Excelled job on the paper!
Customer 452885, December 28th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information