Marketing

write a 3 page paper on exactly what your recommendations would be for the company. Be as holistic and thoughtful in your answer as possible.

Need to write the topic about comparison study on the Math& Reading Skills and student’s short-term education outcome and their attention span and this paper has to relate with Marketing and International Business.   Write the first three chapter of ARP Proposal for ARP – Outline   Sections that you should have in your proposal Introduction ·       Introduction ·       Background of the problem ·       Statement of the problem context ·       Purpose of the study ·       Research question(s)/ objectives / statement ·       Rationale ·       Theoretical framework (optional ) – elaborate in chapter 2 ·       Scope and Limitations Literature review ·       Provide some background information on your topic, i.e., stats, demographics, community information, trends, themes, gaps, etc. ·       The literature review is intended to serve at least five broad purposes: o   To map out the current state of knowledge about the topic of study through appropriate conceptual categories o   To present results of contemporary studies relevant to the topic o   To describe and assess methods, analyses, and implications of these studies o   To identify points of debate, uncertainty, ambiguity, or mystery in the existing knowledge base o   To demonstrate the basis for the positions taken, the framework used, or the questions asked in the student’s line of study Things to consider: ·       This is generally quite a descriptive section ·       Shows the reader that this research needs to be done ·       This is not a laundry list of references, but a synthesized part based on topics that emerge ·       Provide information about the conceptual or theoretical framework you will be using. ·       Consider what lens will be brought to the research Methodology ·       Overview – how you are going to answer your research question(s) ·       Research methods and design  – consider sampling method, recruitment methods ·       Describe your plan to analyze your data ·       Describe your assumptions ·       Limitations to your methodology and problems you could encounter ·       Describe your ethical considerations. Timeline ·       Month and year you want to graduate ·       Work back considering what you will need to do References ·       APA style

The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behaviour, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing. Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good? Lastly, indicate how you will measure and evaluate the success of the campaign. A minimum of three resources must be included to support your research.

The organization chosen to do is ADCB bank (Abu Dhabi commercial bank) in the UAE atleast 8-9 references with intext citations  the four competitive analysis include: the changing macro environment, customer analysis, competitor analysis, organizational analysis- to understand the organizational resource base.  a theory must be applied in each analysis ( 4 theories in total)  The purpose of this assessment task is to gather and manage information to provide a firm/organisation a clearer understanding of its competitive market, in order to facilitate optimal strategic marketing decision-making. Each student is to choose a local (not a MNC) firm/organisation operating in the Australian* market and conduct four competitive-market analyses in relation to that firm/organisation.

Essay 2Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?Your journal entry must be at least 200 words in length. No references or citations are necessary.

N1067 Introduction to MarketingAssessment Period: August 2020 (A4)Duration: 24 hour Take Away PaperCandidates must attempt TWO questionsAll questions are equally weightedInstructions:1) The paper will be available from: 10am BST on Friday 28th August.2) The deadline for submitting the exam is: 10am BST on Saturday 29th August.3) The exam is individual work, carried out upholding the values of academic integrity.4) You are expected to spend approximately 8 hours on this paper.5) The material to be used to answer the questions can be found in the Introduction to Marketing lectures (and slides), workshop slides and the core textbook as well as reputable marketing journals and textbooks.6) Answers should be typed on this exam paper, removing the questions that you have not chosen to answer.7) You should write approximately 1,000 – 1,400 words per answer, using multiple headings and subheadings. Reference your work using the Harvard referencing system and include a brief bibliography for each answer. The bibliography is excluded from the word count.8) Please submit either a MS Word or PDF copy of your answers as a single document using the appropriate link on Canvas. Please note: you should not submit a ‘pages’ file.9) To ensure your anonymity in this assessment, please do not write your name anywhere in the final submitted document.10) To address any queries related to the text of the exam, contact the School Office by email at [email protected] between 10:00am – 12:00pm BST on the day the TAP is released. Only queries received during this time will be looked at.• Please only use the email address above and do not contact the convenor directly. This is to replicate as best as possible the examination setting and to guarantee fairness to everyone. Responses will be made available to all students at the same time via the Announcements page on the module Canvas site. • In the unlikely event that the query has not been answered by 2:00pm BST, the query will go unanswered. This is to maintain consistency and fairness across all modules. Please therefore remember to check the Announcements page for any important updates. • If you wish to ensure your question is addressed, please make sure to read all questions through thoroughly as soon as the TAP is released so that you can submit any questions during the 10:00am – 12:00pm BST query window.If you experience IT issues, you will need to send a screenshot of your issue and submit it to IT via their help system: http://www.sussex.ac.uk/its/help.Late submission of this assessment is not permitted. If you are unable to submit the assignment due to a sudden and unforeseen situation, please check guidance on Exceptional Circumstances.Please answer TWO questions, and write your answers as essays / reports.Your tutors will not respond to questions about exam topics during the period the exam is ‘live’.1. You are the marketing director of a small business selling second-hand cars. Analyse the relevance of each of the elements of the marketing mix (7Ps) to your business, giving examples relevant to a geographic market of your choice.2. Analyse the ways that the characteristics of services (as identified by Brassington and Pettitt) affect the marketing of services using examples of a service and geographic market of your choice. (Please note: you may not select a hotel as your service)3. You are the marketing director of luxury car maker Aston Martin. How does an understanding of the product onion (as originally described by Kolter and then enhanced by Brassington & Pettitt) help with the marketing of your products?4. You are launching a new top-of-the-range foldable smartphone in the UK to compete against Apple’s iPhone. Recommend distribution and pricing strategies, justifying the choices you make.5. You are responsible for all external and internal communications at McDonald’s. For a geographic market of your choice: map the main stakeholder groups and outline a communications strategy which explains and justifies your use of the marketing communications mix.6. You are the UK marketing director for an up-market London department store such as Harrods. Which of Michael E. Porter’s three ‘generic strategies’ from his 1985 paper ‘Creating and Sustaining Superior Performance’ might you be following? Please justify your answer with examples of actions Harrods might be taking.ND OF PAPER

Competitive-Market Analysis Template – Assessment Task 11. The Changing Market EnvironmentMacro-Environment Factors Economic forcese.g.Interest rates Unemployment rates InflationExchange rate fluctuations Economic growth rate Industry life cycle stage Political, Regulatory & Legal forcese.g.Liberalisatioin of international trade & globalisation[Tax code[Liability structures Operating rulesProduct labelling regulationsPurity and conformance requirements Government subsidiesState (government) ownership ocial & Cultural forcese.g.Attitudes (e.g. to wealth & conspicuous consumption/fashion)Values (e.g. achievement orientation)Norms (e.g. business relationships) TastesDominant culture forces Sub-culture forcesMulti-culturalism/Multi-ethnic societies Changing living patterns & lifestyles Demographic forcese.g.Population size/growth rates/birth rates AgeIncome/disposable income Education level Natural Environment forcese.g.Climate change/Global warming (& impacts of) Natural disastersInfectious diseases Technological forcese.g.Replacement of product forms/categories The way a product is distributed (e.g. GPS)Physical infrastructure (e.g. transport) Methods of payment/procurement (e.g. away from cash)Social media impacts Smart phone impacts Pollution 2. Customer AnalysisWho are our current customers? (segments) Role of current customer in purchase (e.g.Influencer, user or purchaser) Purchase criteria of buyers (e.g. price, quality) When do customers buy the product? Why do customers buy the product? Where do customers buy the product? How do customers use the product? Number of customers Purchase weight of customers (e.g. percentageof ‘heavy’ users, ‘share of wallet’) Customer response to marketing mix changes? Changing needs/wants/expectations of currentcustomers? Potential customers and theirneeds/wants/expectations 3. Competitor AnalysisDirect/Indirect competitors Level of rivalry/competitive intensity inmarketplace Objectives/Strategic intent of current directcompetitors Strategies (i.e. marketing mix) & Segmentstargeted by competitors Threat of new competitors Changing bargaining power of buyers Changing bargaining power of suppliers Threat of substitutes of our firm’s product Competitive ‘drivers’ – e.g.Little differentiation between market offers Industry growth rate is lowHigh fixed costs need to be recovered by firms High supplier switching costs Low buyer switching costs Low entry barriersHigh exit barriers Stage in the Industry & Product life cycle Strategic group in the industry? Analysis of competitors value chain.g. Inbound logistics, operations, service Analysis of competitors harm chaine.g. negative externalities, social &/or environmental harm from inbound/outbound Marketing organisation of competitorse.g. Marketing Manager, Chief Marketing Officer (CMO), Chief Sustainability Officer (CSO) 4. Organisational Resource Base AnalysisFirm’s marketing resources Firm’s value-creating discipline Firm’s Resourcese.g. firm’s Strengths or Weaknesses, assets, capabilities, organisational processes,attributes, information and knowledge Firm’s Dynamic Capabilities (i.e. the capacity of the firm to create, extend, or modify itsresource base) Firm’s brand (corporate) and sub-brands(products), image and reputation Firm’s (brand’s) country of origin Firm’s market position/domination Firm’s product quality, lines and mix Firm’s supply chain assets (supplierrelationships) & intermediary architecture Firm’s Internal marketing support assetse.g. Cost advantages, Information systems and market intelligence, existing customer base, level of customersatisfaction, level of brand loyalty, technological skills, production expertise, R&D capability, copyrights/patents, franchises/licenses, partnerships, corporate culture, distribution architecture, pricing policies, promotion strategies, partnershiparrangements, HRM policies, Alliance-based marketing assetse.g. Market access, management skills, shared technology, exclusivity (monopolistic marketposition through alliance)

Scenario: Teamwork is defined by Scarnati (2001, p. 5) “as a cooperative process that allows ordinary people to achieve extraordinary results”. Harris & Harris (1996) also explain that a team has a common goal or purpose where team members can develop effective, mutual relationships to achieve team goals. Teamwork replies upon individuals working together in a cooperative environment to achieve common team goals through sharing knowledge and skills. The literature consistently highlights that one of the essential elements of a team is its focus toward a common goal and a clear purpose (Fisher, Hunter, & Macrosson, 1997; Johnson & Johnson, 1995, 1999; Parker, 1990; Harris & Harris, 1996). Teams are an integral part of many organizations and should be incorporated as part of the delivery of tertiary units. Successful teamwork relies upon synergism existing between all team members creating an environment where they are all willing to contribute and participate in order to promote and nurture a positive, effective team environment. Team members must be flexible enough to adapt to cooperative working environments where goals are achieved through collaboration and social interdependence rather than individualized, competitive goals (Luca & Tarricone, 2001). Task 1: Describe the characteristics of successful business teams Task 2: Assess the importance of team roles in successful business teams Task 3: Analyze the value of using theoretical models when building successful business teams Task 4: Explain the stages of team development

Mid Term: Covers chapters 1 through chapters 7 For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.

Read the Khanna, T.  lecture  Choose two companies, one from A & one from B in the table below that are operating in different industries. Companies are chosen on first come first served basis. – Research the companies and in not less than one page (net), discuss the dimensions of their competitive strategy/scope, and how they deal with the global complexities of their industry.     Industry Company A Company B 1 Banking Credit Suisse Credit Agricole 2 FMCGS Unilever P&G 3 Auto Mercedes Benz Toyota 4 Technology Siemens Phillips (Dutch) 5 Pharma Pfizer GSK 6 IT Services IBM Infosys 7 Apparel Ralph Lauren Hugo Boss 8 Food Kraft Kellogg’s 9 Elevators Otis Schindler 10 Shoes Aldo Bally 11 Watches Omega Mont Blanc 12 Luxury goods Armani Gucci 13 Auto Lexus Honda 14  Cell Phones Samsung Huawei 15  Apparel Armani Levi’s 16  Printers HP Epson 17  Banking Wells Fargo Chase 18  Auto BMW Nissan 19  Cell Phone Apple Motorola 20  Pharmaceuticals Gilead Bayer (Germany) 21  Detergent Tide Persil 22  Cereals Kellogg’s General Mills 23  Supermarkets Harris Teeter Food Lion 24  Appliances Whirlpool Haier (China) 25  Furniture Rooms to go Ikea (Sweden)