The organization chosen to do is ADCB bank (Abu Dhabi commercial bank) in the UAE atleast 8-9 references with intext citations the four competitive analysis include: the changing macro environment, customer analysis, competitor analysis, organizational analysis- to understand the organizational resource base. a theory must be applied in each analysis ( 4 theories in total) The purpose of this assessment task is to gather and manage information to provide a firm/organisation a clearer understanding of its competitive market, in order to facilitate optimal strategic marketing decision-making. Each student is to choose a local (not a MNC) firm/organisation operating in the Australian* market and conduct four competitive-market analyses in relation to that firm/organisation.
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