Business

MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE __________________________________________________________________________ Course : Bachelor of Arts (Hons) Business and Management (Top- up) BAMD5 2022A Module : UGB321 E-Marketing Strategy MDIS Module Tutor : Mr. Frankie Lim Assessment : Individual Assignment Due Date : 30 April 2020 Weighting within Module : 100% __________________________________________________________________________ Assignment Submission Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. PLAGIARISM/INFRINGEMENT STATEMENT All Assessments are subject to the University’s Policy on ‘Cheating, Collusion and Plagiarism’. Students found guilty of this are subject to severe penalties. This is an INDIVIDUAL piece of work – If there is evidence that the work is not wholly attributable to you, the University’s policy on ‘Cheating, Collusion and Plagiarism’ will be applied. Link to University Academic Integrity and Misconduct Policy? https://docushare.sunderland.ac.uk/docushare/dsweb/View/Collection-8155ASSESSMENT METHOD: 100% Practical: The medium chosen for the students’ work should be co- created between the teacher and the student. BRIEF OUTLINE: This practical assessment requires students to complete a set of four tasks. These are designed to meet the module’s learning outcomes and allows the student’s work to be presented in a digital marketing form. The assessment provides students the opportunity to decide on an appropriate format and medium for the delivery of their work, with the agreement of the module lead.BRIEF OUTLINE OF TASK: Students are required to complete each of the four tasks:Task one Co-creation of format and medium.Task two Creation of content piece number one.Task three Creation of content piece number twoTask four Digital marketing analytics.Below is an example of what a student’s assessment journey may look like:Format MediumVideo Creating a vlog channel such as YouTubeAudio Creating a podcast channel such as Buzz SproutWritten Creating a blog site such as Blogger.comUGB 321ASSESSMENT CONTEXT: Task One: Students should decide if they would like to submit their work by either a video, audio, or written format. This will subsequently determine if the student is to launch a vlogging (video), podcasting (audio) or blogging (written) channel. Students should brand their chosen medium in relation to the context of the assessment. Both the format and medium should be agreed with the module tutor. Task Two: Case Study Create a piece of digital content [15-minute vlog or 15-minute podcast or 850-word blog post] critically evaluating either one of the topics below: Option 1:Covid-19 coronavirus has created an unprecedented global pandemic, health hazards and economic disruptions worldwide. Every country’s government has their own strategy to confront the major threats. The crux of Singapore’s strategy is to slow down the infection rate and maintain it at as low a level for as long as possible, Health Minister, Mr Gan Kim Yong said in Parliament (The Straits Times, 25 March 2020). This will help the country to better conduct epidemiological investigations, contact tracing and quarantining of close contacts, to prevent further spread and to preserve healthcare capacity to care for the more severe cases. Singapore’s 3-pronged strategy to fight Covid-191. Reduce importation of cases2. Detect and isolate cases early3. Emphasis on social responsibility and good personal hygiene Subsequently, a ‘circuit-breaker’ was implemented for two months and later lifted with a series of new measures under Dorscon Orange alert. Throughout, there was an emphasis of public education, enforcement and support. Recently, there has been no local transmission for the past days and imported transmissions contained. As such, The Prime Minister has just announced that we will be moving into Phase 3 with more relaxation on 28 December 2020 with the availability of the vaccines from then on.UGB 321Students should critically evaluate the following aspects:? The identification of the first imported case of Covid-19 in Singapore and how it transmitted and eventually to the local community.? The public education campaign on Covid-19 using integrated media strategy.? Covid-19’s digital marketing strategies and how they continued to engage the community through various online channels? How supporting brands apply various digital platforms and give examples of how they utilised social media to engage target audiences during the Covid-19 period? What were the digital marketing objectives in relation to Charlesworth (2018)?? How could relevant, credible academic/practitioner models (such as McGruer, 2020) be applied to the campaign?

At times, change can be hard to accept, but when change adds value, one becomes motivated to take the necessary steps to do things differently. Think about a time when you had to change something about your personal, educational, professional, or spiritual life that added value, and explain how you dealt with the change.

International Business courseYou work for a MNE that makes and markets cellular telephones. Senior managers want to begin selling the phones in Latin America. To pursue a transnational strategy, management wants to minimize adaptation of the phones.They have asked you for a briefing. Focusing on three Latin American countries, prepare a brief report that identifies the common features of Latin American markets that management should consider when developing the cell phones the company will sell there. For example, what language should be used in the cell phones? What pricing should management use? Promotion? Distribution?Please answer all the questions above. There is no page limit. Make sure that you answered all the questions, your answers to the questions make sense and prepared a high quality paper.You can use 12 font, Times New Roman and 1,5 space. You can also use MLA, Harvard or APA as a citation and referencing style.Follow all details

International Compensation Experiential ExerciseThe International Job Search Experiential Exercise you completed required you to answer questions from the job seeker’s perspective. This International Compensation Experiential Exercise necessitates your answering the questions from the employer’s perspective. The assignment is due no later than 11:59 PM on Tuesday, April 27th. The assignment must be submitted in the “Assignment Due Here Forum” on Blackboard. Partial credit will not be granted (must answer each question entirely), plagiarism will not be tolerated, and unauthorized late or e-mailed assignments will not be accepted.Assignment Scenario:The Vice President of Human Resources for the international position you pretended to apply for in the International Job Search experiential exercise is trying to determine the appropriate compensation for the job. Based on the key components of an international compensation program mentioned in your textbook, you are being asked to develop a compensation package for the position you pretended to apply for in the international job search assignment. Explain the rationale for your design. Your recommendations must include numerical data, percentages, etc. based on the text and research, and must include your response to the following instructions:1. a) Identify and describe the compensation approach you believe is best for the position you have applied for? (Going Rate Approach or the Balance Sheet Approach) b) Keeping the international firm’s location in mind, detail the advantages and disadvantages of this approach as they relate to the position you applied for.2. a) How much of a base salary will you propose for the position? b) What percentage of base salary will the inducement comprise? Be specific – express the computations in percentage (%) and in the currency amounts (Pesos, Euros, Franc, Yen, Etc.) from the region for which you have applied.3. a) Of the Allowances mentioned in your textbook, identify at least four for the international assignment. b) What percentage of base salary will the Allowances comprise? Be specific – express the computation in % and in the currency amounts from the region for which you’ve applied (Pesos, Euros, Etc.). Be sure to include the COLA as one of your allowances (You will have to do some research here)4. a) Now that you have determined the components of the salary for the position, what Benefits will you include in the compensation package? b) What are the main points you will have to consider when deciding how to provide the Benefits you are proposing? For example, what considerations are there for pension plans?Again, this is an all or nothing assignment. If you fail to answer all of the questions, including the subsets of each question, the entire assignment will be rejected. Also, failures to include references at the end of your document(s) will result in a minimum 20-point deduction up to the rejection of the entire paper. So, please take your time, be thorough, and please cite your sources.

Assignment1 (2000words)Using example from two countries, assess the impact of globalization on work and employment-> You must choose two hugely different countries (for example: USA vs Vietnam , well-developed country and developing country )->Focus on “work”,”employment ( Job’s requirement, Job’s welfare)->NO culture, NO human right, NO politics-> Use ONE index to show the degree of globalization (ONE only from here: KOF, global city index, Human development index)-> You can mention city feature, focus on work, job, employment-> Mention more about the globalization’s concept and terms->FDI(Foreign direct investment) (Key topic)** Tutorial one worksheet have 23 possible impacts, You need to only write 2-3, marks will be deducted if not in this range.

Question 1: 8 Marks – 15 MinutesBelow are all the accounts of the Accounts Payable Subledger as at January 31, 2022 for Quality Mechanical.

For this assignment, assume you are a compensation analyst in a large financial services company. You have been in your role for almost a year. At your weekly one-on-one with your boss, she tells you that the human resources representatives at the company are fielding a number of questions from employees and applicants about compensation. The human resource representatives’ knowledge of compensation is not deep.She asks that you prepare and deliver a 10- to 15-minute PowerPoint presentation (10–15 slides) at an upcoming departmental meeting that provides basic information about what is going on in the compensation field today. Specifically she wants you to address compensation strategies that companies employ, note three of their best compensation practices, and examine three compensation challenges today’s companies are facing.Develop and deliver a 10–15 minute audio PowerPoint presentation (10 to 15 slides) in which you:Analyze the compensation strategies companies use to attract and retain talent.Determine three best compensation practices used by companies.Be sure to provide your rationale for selecting these best practices as opposed to others.Examine three compensation-related challenges companies face.Be sure to provide your rationale for selecting these compensation challenges as opposed to others.Explain what discretionary benefits are and how companies use them to benefit the company and its stakeholders.Examine how laws, labor unions, and market factors impact companies’ compensation strategies and practices.Deliver a succinct, engaging, and informative presentation on compensation strategies, best practices, and challenges.

Review the attached video and use one or more of the questions listed below as a guide and basis for discussion with your classmates. Guidelines are to complete each post before the due date with a minimum of between 75 – 100 words. Include in your posts some concepts and vocabulary from the assigned video, textbook, and/or lecture slides to demonstrate your understanding of the lesson for the module.What about the video/activity/reading was most surprising to you or intrigued you the most?How would you apply what you have learned?How does the video/activity/reading relate to concepts you learned in class or from the text?Part A: Your first post is due Wednesday and should end with an original question of your own for your classmates to answer.Part B: Your additional posts, due no later than Sunday will include answering 2 of your classmates’ questions.

1.Supply Chain Trends—Green supply chain management, digitalization, reusability, integration of the supply chain, sustainability(40s)2.Necessary Skills & How Skills are Applied—Pressure handling for project Initiative, foresights, planning, accountability, and negotiation skills, technical(40s)

Then Use Google Scholar to locate a legal case related to Disability or Religious Accommodations for Employees.To access Google Scholar:Go to http://scholar.google.com/Click on Case law.Type in your topic.Click on the search button.Review the results and focus on a legal case that treats the topic and interests you.The standard for your post is as follows:View the video and discuss with your colleagues the relevant details of the case that you chose from your Google Scholar search. Be sure to cite the case so that anyone interested can follow up.