[Get Solution] VALS and Perceptual Maps
There are two completely different areas I want you to post on for this assignment. You should write one paragraph of at least 8 sentences for question 1. For question 2, just rate the restaurants on the 2 product attributes. VALS Go to the VALS site and take the VALS survey. At the end of the survey, you will be told your primary and secondary VALS type. Write those down. Take the survey here – Link http://www.strategicbusinessinsights.com/vals/presurvey.shtml Then go to this page and read about your primary and secondary VALS types – Link (http://www.strategicbusinessinsights.com/vals/ustypes.shtml). Do you think the survey did a good job of putting you into a type? Do you strongly fit into your primary VALS type, your secondary VALS type, a combination of the two, or is neither a good fit for you? Explain why. If neither is a good fit for you, what VALS type do you think would be a better fit for you? 2. Perceptual Map – Rate each of the following restaurants on the 2 product attributes below. Health value of food offered (1=Junk Food, 9=Very Healthy) Convenience of getting food (1=Hard To Get, 9=Easy To Get) Restaurants McDonald’s Applebee’s Red Lobster Subway Pizza Hut Please make sure to clearly tell me the score you are giving each restaurant on each attribute. I will use the class scores to create a simple perceptual map.