[Get Solution] Use of Social Media and Marketing Strategy in the Making of a Business

Evaluation of a strategy – use of social media and marketing strategy in the making of a business.  The importance of social media in the business industry and events industry.   “Even if today social media is very important, it is not for everyone. It is true that in a lot of occasions the use of social media has improved the results of a business, but there are companies that prefer to maintain a low profile for various reasons – such has lack of time or just because they prefer to have fewer things to do in order to focus more and more carefully on each individual project, to better satisfy the customer.” You have to write about this topic and compare the theoretic part with the practical one, with some example of different well known companies in the communication sector (as a famous communication agency, pr agency, marketing agency, events agency). You also have to create an interview (fake one of course) between an intern and the boss. They are working in a small advertising and communication agency and she asks him: what’s their marketing strategy? Why they don’t want to use social media? what they think about social media in general? and similar question. It doesn’t need to be long.  You have to use 20 sources, academic and non. Some of the sources need to be the following (at least use 3 or 4 of the following sources): Van Waterschoot, W. and Van den Bulte, C. (1992) ‘The 4P classification of the marketing mix revisited’, Journal of Marketing, 56(4), pp. 83–93.   Cole, H. S., DeNardin, T. and Clow, K. E. (2017) ‘Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing’, Services Marketing Quarterly, 38(4), pp. 203–212.  Simona VINEREAN (2017) ‘Importance of Strategic Social Media Marketing’, Expert Journal of Marketing, (1), p. 28. Mumi, A. (2018) Social media and entrepreneurial process: An effectuation perspective, Dissertation Abstracts International Section A: Humanities and Social Sciences. ProQuest Information & Learning. Richardson, P. S., Choong, P. and Parker, M. (2016) ‘Social Media Marketing Strategy: Theory and Research Propositions’, Journal of Marketing Development & Competitiveness, 10(2), pp. 24–34.   Wind, Jerry & Robertson, Thomas. (1983). Marketing Strategy: New Directions for Theory and Research. Journal of Marketing. 47. 12-25.

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