Understanding Consumer Behavior

Watch the TED Talk by Seth Godin on “The Tribes We Lead” and discuss the following topics in essay format.  https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead  (Links to an external site.)   1. From your perspective, what is “Tribes” about? 2. In your own opinion, why do people join “Tribes”? 3. Reflect your own behavior. Are you active member of any “Tribes”? Please share your story. 4. If you are given a Tribe to lead, what are some mistakes you should avoid to make that will kill a “Tribe”?  5. How could this “Tribe” idea benefit your current course project? Please pay special attention to the links between “consumer tribes” and target market or market segments.

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