THEORETICAL MODEL FOR Phd
July 15th, 2022
1. Hedonomics theory :Customer Experience : Comfort, Security, Usability, Customer satisfaction 2.Technology Acceptance Model (TAM) which include the important constructs such as perceived usefulness (PU) and perceived ease of use (PEOU) ..explain how you change this theories/model to become as your framework 3. HEART framework : Customer Happiness please check the framework attached to explain how it changed this theories/model to become as the attached framework , references 2017 above except TAM aspect
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