Internal analysis of a Twitter· Brief Overview (1 point)· 2-3 minute summary· Firm· Recommendations· Summary Report Format· Length (1 point)· 5 pages text (citations/figures/tables/etc. not counted)· Consistent formatting (1 point)· Font, font size, margins, spacing, etc.· Writing & Citations (1 point)· No typos, grammatical errors, etc.· Cite sources· On the specific firm· Twitter and its History (1 point)· People (1 point)· Size/Metrics/Financials (1 point)· Vs the social media industry· Trends· Competition (1 point)· Core Competency(ies) (1 point)· On the specific firm· Products and BCG (2 points)· SWOT (2 points)· Generic Business Strategy (2 points)· Current Issues (1 point)· Firm recommendations (3 points)· What does this firm specifically need to do to succeed going forward?· Provide 3-5 specific recommendations· In summary, I want to know 2 things:· 1) As much as possible about this specific firm.· 2) What this firm specifically needs to do to succeed going forward (information from the first point should lead to this second point).
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