The Process of Branding

Write 6 pages with APA style on The Process of Branding. In the modern paradigm, the implication of branding has embodied the managerial action, where the branding strategy was highly tended towards a close managerial process. In the modern approach of brand strategy, firms were given more importance to the concept of brand equity to a company to increase its financial value (Veloutsou, 2009). But in the postmodern era, the cultural orientation of the brand has become the most important facet of marketing. Most companies believe that brand identity is an appraisal technique to influence product evaluation and target customers from different cultural backgrounds. Thus, the use of cultural oriented brand identification has become an important phenomenon of worldwide changes. In the postmodern era, the branding process of a firm should focus on cultural orientation rather than the managerial branding process.From an etymological point of view, the term ‘modern’ originated from the Latin word ‘modo’ mean right now. Modernism was built on the assumption of rationality, where parameter from all spheres of life form organizations of the community. Thus, instead of religion, it was scientific embodies power where everything was proved by scientific formula and positivist method (Wattanasuwan, 2005). In modernism, the categories are clearly defined that, product design elicit short of psychological response from the customers and thereby, product design is a crucial aspect in product branding. Thus, companies that are believed to develop a branding image will bear the responsibility managerial decision. The epoch of modernizing defines the first half of the 20th century, i.e. the era of mass production. Many of the authors considered that this was the time when the postmodern era was started.It is a challenging task to specify the actual meaning of the term postmodern and time of its birth. Xie et al. (2008) opined that postmodernism as an incredulity perception towards metanarratives.

Struggling to find relevant content? Order a custom essay on
The Process of Branding
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
public speaking
The work was excelent and very professional.
Customer 452653, November 1st, 2021
Literature
Thank you , this is perfect !
Customer 452795, May 15th, 2022
Social Work and Human Services
Great Work!
Customer 452587, September 8th, 2021
ENVIRONMENT SCIENCE
GOOD
Customer 452813, June 19th, 2022
Nursing
Thank you!
Customer 452707, October 16th, 2022
Psychology
Good mastery of ABA concepts. Excellent!
Customer 452469, May 14th, 2022
Social Work and Human Services
Excellent Work!
Customer 452587, August 24th, 2021
Social Work and Human Services
The paper is impressive. Very professional and per the instructions
Customer 452533, May 24th, 2021
Other
AWESOME
Customer 452813, July 5th, 2022
Ethics
thank you
Customer 452493, March 15th, 2021
Nursing
Writer went above and beyond. Can't believe how much work they put in for the price.
Customer 452707, July 10th, 2022
Other
AWESOME
Customer 452813, June 19th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!

Save More. Score Better. Use coupon code SPECIAL for a 15%discount