The North American Market

Author: Client Uploads

July 23rd, 2022

Discussion Points – TikTok’s Rise To Global Markets1. Elaborate on the acquisition, activation, retention, referral, and revenue model (AARRR) to analyze the impact of local network effects on digital platform growth2. Understand the challenges, partially the liabilities of outsider ship, that stall network effects when crossing national borders.3. Explore the strategic tradeoffs of harnessing global network effects by bringing users together across countries and cultivating local networks in multiple countries.4. What were the key factors behind Douyins success in China?5. What were the main challenges that TikTok faced outside of China? How did TikTok respond to these challenges?6. Why did TikTok acquire Musical.ly to enter the North American market?7. Could combining Musical.ly and TikTok into a single platform help overcome TikTok current issues?

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