Team Brand Analysis
Please select a professional sports team and research the team’s communication with its publics via social media and other media. What image/identity is the team attempting to create? The assignment shall be presented in the following sections: Background/History of team, Current Image/Brand Goals, Strategies for image building (give examples) and Outcomes. This should be no less than 3,000 words long. I want you all to consider the team colors, logos, management, personnel (players), and brand loyalty through your analysis.