HSTM2220 Dscussion Board 1

I’m stuck on a Management question and need an explanation.

The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market. In doing so, we aim to bring millions of new international visitors who spend billions of dollars to the United States, creating tens of thousands of new American jobs.

Visit the page – http://www.thebrandusa.com/ (Links to an external site.) and read through more about Brand USA and what they are doing to enhance international visitation to the USA.

What do you think? Do you have ideas that could enhance the work of Brand USA? What are they? Criticisms?