Delivering Customer Value Delivering Customer Value

The following are the five major research priorities of the Marketing Science Institute:  1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising  3. Tools for capturing information to fuel growth 4. The rise of Omnichannel Promotion and Distribution  5. Organizing for Marketing Agility Choose one of the sections, review the MSI document and locate five peer-reviewed articles related to one of the subtopics in the area (listed as 1.1., 1.2  or 2.1 2.2, etc…) that answers the following question(s): “What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in these areas and what specifically do they recommend to explore further?”  Formatted according to APA guidelines.