Deliverables and Project Management

ENL 320: Writing in BusinessTerm: Fall 2020Project Summary (SCENARIO)I. Project Summary (Scenario)Would you like to have your own business? Do you imagine yourself working with your friends after graduation? Kuwait is full of success stories of young entrepreneurs who were brought together by a common goal and a passion for success. Typically, such young business people reach out to the community through the Internet. Thus, it is important for your future success to master the skill of writing online, in order to reach your potential customers. This project will help you hone your writing skills, especially in establishing a presence online through blogs and social media.Deliverables and Project ManagementExpected number of students per group: 3PD1 task:Students will invent a company, choose a line of business, and then write an explanation of the competitive edge their company will have. They will create a company profile, logo and slogan and will produce vision and mission statements for their company. They will also decide on the content of the digital portfolio.Submission Specifications:Students will submit the Word document on Turnitin.PROJECT DELIVERABLE 2 (15%): You will have to submit a portfolio that contains 3 items as explained below:1. A combination of 10 microblogs (Tweets, Instagram, Facebook posts) as a Word document.2. A blog as a Word documentPD2 tasks:Take at least 5 pictures (for the other 5 you can use stock images on the internet but will need to cite your sources) and write relevant social media posts based on those pictures. To learn more about uses of social media for business, check out the following link: https://blog.wishpond.com/post/53926393458/21-ways-to-create-amazing-facebook-posts-to-promoteYou can also check out the following pages in your textbook which give examples of uses of social media in business.-Sharing news and updates, p. 156-Announcing sweepstakes and giveaways, p. 238- Community building and socializing brands, p. 243-Value-added content via social networks, p. 244-Announcing good news and engaging audiences through questions, p. 285-Goodwill messages, p. 286( a video not a picture)-Promotional messages, p. 351- Inviting customers to events, drive traffic to your blog or website, tell people where they can find you, etc.(p. 71, p. 258)Submission Specifications:1. The blog and microblogs shall be uploaded to Turnitin in one file.PlagiarismUpon suspicion and doubt of the authenticity of the work submitted, the Instructor has the right to ask the student to verify her/his work. This can be done through, but not limited to, repeating the work, oral examination or discussion, alternative or similar on spot class assignment, pop quiz, or any other action deemed necessary. If the student fails to prove the authenticity of the work, then the Instructor will apply the academic misconduct rules, as mentioned in the AUM Student Handbook, which may include awarding the work a zero grade. Students are expected and encouraged to be honest and to maintain the highest standards of academic integrity in their academic work and assignments at the University For a detailed description of academic misconduct, please refer to the undergraduate AUM Student Handbook.It is the collective responsibility of the group members to make sure that the submitted work is original, authentic, and error-free (both text and images).Marking SchemeGROUP PROJECT – GRADING RUBRICSRubric for Deliverable 2 (15%):Grading ItemGradePortfolio includes two items chosen from the list of digital channels (20 pts)Format, layout, and document presentation are reader-friendly and appealing (20 pts)Portfolio shows good sentence skills; appropriate web-based language, and citations (20 pts)Portfolio observes net etiquette and creates a professional, businesslike tone (20 pts)Portfolio shows originality and creativity (10 pts)Portfolio specifies the individual contribution of each group member. Students who do not contribute to preparing the documents will not get any credit (10 pts)Total100Project Del 1 Template1 | Page2 | Page