Strategy Formulation
Two part assignment: 1. Outline This outline should be 1-2 pages long. Company of choice in fast food industry (should be nationwide company) Introduction History of the company When was it founded? Original location Founder Original Menu Current CEO How long have they been in the role of CEO at this company What is their history with fast food Amount of locations Goals for the paper (what are you going to be writing about in this paper) Mission statement __ What I liked about? What I did not like about it? What I would change about it? When did it come to existence? SMART Goals (3 goals you want the business to achieve in the future) (https://fitsmallbusiness.com/smart-goals-examples/, https://www.thebalancesmb.com/elements-of-a-smart-business-goal-2951530, https://www.mindtools.com/pages/article/smart-goals.htm) __ __ __ Industry analysis: explain the industry, not specifics about your company (https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/, https://www.statista.com/topics/863/fast-food/, http://www.historyoffastfood.com/) __PAST __PRESENT __FUTURE SWOTT Analysis S __ __ W __ __ O __ __ T __ __ T __ __ Perceptual map LABEL POINTS (TWO OF THEM) PRICE Vs. Quality of FOOD Competitors that will be plotted in the map Conclusion Recap of the paper (use a sentence at the most) References (5-10 of them) 2. Paper For this assignment, select a real company in the fast food industry. You have just been hired by (your selected company) as its new vice president of strategic planning. The corporations performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job. Deliverable Length: 1,0001,250 words prepare the following sections of a strategic plan for the corporation’s next 3-5 years: Mission and Vision Statements (Simply copying from an existing real company is unacceptable.) Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives Industry Analysis Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis A Perceptual Map Choose any criteria that you think are important to plot. Explain why you picked the criteria.
