[SOLVED] Scientific Validity of Advertisements

Manufacturers often make claims of “scientific” or “clinical” evidence for their product’s effectiveness. How valid are such claims?Then follow the directions below to complete the assignment. Objectives for the assignment: Apply your understanding of science as a method of inquiry. Apply critical thinking skills. Identify content relevancy—connected to everyday life. Assignment: Locate from a secondary media source (newspaper, magazine, Web site) an advertisement for a product that is claimed to be scientifically or clinically tested or proven effective.  I. Summarize the claims made, and attach a copy of the advertisement. II. Critically analyze the advertisement from a scientific perspective, and assess the validity of the claims by answering the following questions: a. Are the results of the investigation (data) presented? B. Why is providing the results of the investigation important? b. Is enough information provided so that the investigation can be replicated? c. Why is providing this information vital to a scientific claim? d. Is anecdotal evidence (testimonials) presented? e. What are the limitations/weaknesses of anecdotal evidence? f. What questions would you like to ask the researchers? g. What is the role of peer review in the science? h. Explain why you think the claims made in the advertisement are, or are not, scientifically valid

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