Nakata, Cheryl, and Yili Huang. “Progress and promise: the last decade of international marketing research.” Journal of Business Research 58.5 (2005): 611-618.Assignment FormatFont: Times New Roman 12 size with 1,15, line spacingThis assignment should be 2500 words (+/- 500), excluding references and cover page. You can use the following general criteria as a guidance on the structure of the literature review: Introduction (600)o Problem formulation what is the main objective of your literature review?Which topic or field is being examined? Methods (300)o Literature search – finding materials relevant to the subject being explored,with clear procedure of searching. Main Body (1000)o Analysis and interpretation – discussing the major debates, trends, theoriesand findings about a certain topic, maintaining the focus established in theintroduction. Derive at least two themes out of the literature reviewed. Conclusion (600)o Summary review the main objectives and findings of the literature review,as well as provide the reader with at least one/two refined research question(s) in the light of your reading and outline areas for future research.Preparation to this assignmentTo complete this assignment, you can refer to: Textbook: Ch. 5 ? Reuber, A. R. 2010. Strengthening Your Literature Review. Family business review, 23(2): 105-108Please note that literature reviews are NOT:1) A shopping list of all that is published on a specific topic.2) Short summaries of each individual journal articles, without (or very little)relationships to the purpose of the review.Short, J. (2009). The art of writing a review article. Journal ofManagement, 35(6), 1312-1317.
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