[SOLVED] Relationship Marketing Plan
Write a relationship marketing plan to manage the customer experience of Spotify. This will involve you investigating the principles of service design and applying them. To understand service design, you should review not just the textbook, but the latest scholarly journal articles regarding this and reference them in your assignment. This service design approach should accommodate all of the topics covered in the trimester. The best plans will address the specific issues, and will be customised to the customers of interest. It is important to note that you should not just apply some generic strategy for service management in your assignment. You should discerningly choose what plans and strategies will work best for your particular arts organisation and justify your choice. Carefully consider the behaviour of the intended customer base and remember that sometimes it is the simple things that are the most important. Also, remember that your arts organisation would have a finite budget to implement changes. Your plan should be highly actionable with specific recommendations about ‘what to do’ at the end of each section so that a manager could simple pick up your assignment and implement it. Your plan should be no more than 1,500 words.
