Purpose of Assignment One of the most common marketing efforts today is “re-branding.” As brands struggle to meet goals and objectives, it is important to assess the reasons for the poor performance and then create a plan for revitalizing the brand. This starts with environmental scanning and assessing the organization’s relationship with its customers and then concludes with specific recommendations for improvement. Assignment Steps Select a current brand (Toys R US) that is struggling and create a plan to revitalize that brand. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation which: Toys R Us This is a group project and I am only responsible for 2 slides for highlighted subject and reference associated with my subject · Identifies the brand and describes its products and services · Leverages environmental scanning techniques to analyze the reasons for its struggles · Identifies the ways in which the company builds relationships with its customers · Makes strategic and tactical recommendations for improving the brand and customer value · Includes a title slide and references slide Format your presentation according to APA guidelines.
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