The purpose of this project is to capture your key learnings from the exceptional list of guest speakers who are working with our class this semester. You are required to reflect on the key learnings gained from the guest speakers, and to link these learnings to the academic theory we have discussed in class and the academic theory that you have learned about from your textbook readings. The final paper should be 4-5 pages single-spaced. The entire paper is worth 15%. In the final paper, you will be evaluated on the overall quality of the reflection (content), originality, and connection to the theory, and professional presentation (spelling and grammar, references). Please use APA style for references only so we had three guest speakers. https://www.linkedin.com/in/elizabethpizzinato/ https://www.linkedin.com/in/jennifer-worden-ab17592/ and Kimberly Faith, I will post her bio in the files section, please research them well and identify potential things you can learn from them. and to link the stuff we learned from the guests speaker I will post what our course is about and I will post 2 slides so you can get an idea of our basic materials The Power of Branding in Hosp/Tourism This course discusses the marketing, operations management, and value creation aspects of branding. Case studies of a hotel, restaurant, and destination brands will help students understand how branding theory can be applied in practice. The concepts of branding, brand equity, and quantifiable advantages of brand power are examined from consumer and corporate perspectives. Brand distribution in the hospitality industry through franchising and management contracts will be discussed as well.
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