[SOLVED] Marketing Research Project

The purpose of this assignment is to utilize secondary data to determine the problem facing a company and create research objectives that align to the identified problem. Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process. The following Assignments will comprise the majority of the information needed to complete your Market Research Report: Topic 2 Writing Assignment: Research Problem and Objectives Topic 4 Writing Assignment: Survey Design Topic 5 Paper: Collecting Data Topic 7 Paper: Data Analysis For this assignment, choose a marketing research scenario from the “Marketing Research Scenarios” document attached to this assignmnet. Describe the current business problems and determine research objectives. Conduct secondary data research to understand the business problem and consumer attitudes that might affect the industry, company, or brand. There is additional information on writing research objectives on page 58-71 in the textbook. You can also utilize the Research Objective Mapping Tool for assistance related to writing clear objectives. In a 250-400 Word Paper following APA 7th Edition Style Rules, address the following: Describe the general nature of the business problem(s). Describe the major areas of opportunity. What could the organization accomplish if it knew how to address the business problem(s)? What major research questions need to be answered in order to sufficiently address those problems/opportunities? 3. Write at least two research objectives intended to address the previously addressed problems. These will be the primary objectives that guide the design of research, the analysis of data gathered, and the writing of the market research report for the client. You will likely revise your objectives as you continue developing your research project throughout the semester. Your Essay must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text). Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric and has a template. Please review the rubric and template prior to beginning the assignment to become familiar with the expectations for successful completion. You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite! Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text). Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing. A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste).

 

Struggling to find relevant content? Order a custom essay on
[SOLVED] Marketing Research Project
Let our experts save you the hassle
Order Now

Request assignment answer

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with GPA Fix
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Work and Human Services
Excellent!
Customer 452587, August 3rd, 2021
Nursing
Always a job well done. I really appreciate the hard work.
Customer 452453, January 4th, 2021
Social Work and Human Services
Good Work!
Customer 452587, September 2nd, 2021
Psychology
Excellent!!!!
Customer 452587, July 28th, 2021
Accounting
Thanks for your support
Customer 452701, February 3rd, 2022
Wellness
The skilled writer did a GREAT job!! Amazing .Thank you!
Customer 452547, June 16th, 2021
Professions and Applied Sciences
Amazing work!
Customer 452707, May 29th, 2022
Eng 099
I recveived a B on this paper but I'm not sure why.
Customer 452775, June 18th, 2022
Other
GREAT
Customer 452813, June 25th, 2022
Nursing
Great writing! Really appreciate your help!
Customer 452503, April 22nd, 2021
Nursing
Thank you to the writer and also thank you to the support team I got an A for the paper
Customer 452635, June 17th, 2022
Nursing
Thank you!
Customer 452707, June 29th, 2022
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
error: Content is protected !!