[SOLVED] Marketing Plan
Marketing plan Task description You are expected to reflect and respond to seminal questions on business related to strategic marketing. An important aspect of this process of reflection involves bringing your ideas together and applying them to a relevant scenario. A capacity to develop an argument is necessary to clearly present your ideas to an audience unfamiliar with your concerns. Support for your ideas will involve mustering evidence to demonstrate theory and critical analysis. Your task is to undertake market research to identify a suitable marketing strategy for a product or service within your chosen organisation (see below). Your marketing strategy will be in the form of a business report (1. Executivesummary / 2. introduction / 3. analysis / 4. body / 5. conclusion / 6. references / 7. appendix, and so forth) which addresses the following: Key marketing concepts, theories and statistical techniques that contribute to your marketing strategy. Consider the organisation’s corporate strategy and explains how this connects to the strategic marketing strategy and plan. Discover how the marketing strategies are devised, executed and evaluated.? Develop an initial enterprise marketing plan that includes the product, price, place and promotional objectives. Identify the relevant market segments, targeting, brand prioritising and positioning. Locate market segmentation and product positioning to develop potential distribution channels and communications campaigns. Consider the legal, ethical and societal influences that impact on the marketing strategy.? Explain how organisational resources are used to accomplish business objectives, pursue targeted activities, and achieve competitive advantage. Critique the relevant articles in the Strategic Marketing unit and modules platform. Refer to the market research behind the proposed marketing strategy.? When completing this task you should consider the following advice. Reflect on the Background to this strategic marketing initiative (e.g., What is the problem, and why is it problematic?) Design a Solution to the meet the market (e.g., What is your solution? Why will it be better than other solutions?) Provide a Statement on strategic marketing (e.g., Why is it any one or more of these?) Recommendations (e.g., What needs to be done to implement the solution?) Executive Summary (300-500 words) is a condensed version of a business document that summarises a longer report or proposal (e.g., What is the background information, analysis and main conclusions) Choose The mythical company AI Robotics organisations for your report. AI Robotics You are the head of the marketing department for AI Robotics. The Research and Development unit has recently unveiled a driverless family. Your company has made the decision to enter the driverless vehicle market niche with this new vehicle. The companys board has expressed concern about the potential negative impact of recent media reports about incidents involving driverless vehicles. They have asked you to prepare a report on your marketing plan for a small fleet of autonomous vehicles. To begin with Read this selection of articles on Driverless Cars from “The Conversation” Watch a video on The Future of Driverless Cars Task summary · Develop a marketing plan that reflects and responds to seminal questions on business related to strategic marketing. Your plan will be presented in the form of a business report (with a specific structure). The report will be evaluated using the criteria outlined in this rubric. · Including references to other readings to support and contextualise your opinion is required. · Essays must follow the APA 7th edition referencing style. · Essay referencing for academic from google scholar.
