Attached is an article that is titled “18 False Advertising Scandals that Cost Some Brands Millions”. After reviewing the article for ideas, go out into the real world and identify a scam not listed in the article or already settled by the Federal Trade Commission (FTC) or other governmental regulating agencies.Write a brief double spaced Memo (additional research and citations are an expectation, at least one as assignment says it can not be in the article…) that identifies the scam and present your argument as to why it is such. Two great questions to ask are:How can we tell when a source or a knowledge claim is NOT to be trusted?How do we know when a source of knowledge claims is reliable?a 7-step process to follow – 1.) ID the problem, 2.) Investigate the opinions & arguments, 3.) Evaluate information factually, 4.) Establish significance, 5.) Be open-minded, 6.) Take time to reflect, & 7.) Communicate your findings. This might be a good sequence for you to follow in developing your report.Thinking critically, it seems to me, demands facing up to our own fallibility, and preparing ourselves to filter knowledge claims with greater self-knowledge. We need to apply both self-awareness and reasoning.Critical Thinking is a systematic way to form and shape ones thinking. It functions purposefully and exactingly. It is thought that is disciplined, comprehensive, based on intellectual standards, and, as a result, well-reasoned.Critical Thinking is distinguishable from other thinking because the thinker is thinking with the awareness of the systematic nature of high quality thought, and is continuously checking up on himself or herself, striving to improve the quality of thinking. As with any system, critical thinking is not just a random series of characteristics or components. All of its components its elements, principles, standards and values form an integrated, working network that can be applied effectively not only to academic learning, but to learning in every dimension of living.Critical thinkings most fundamental concern is excellence of thought. Critical thinking is based on two assumptions: first, that the quality of our thinking affects the quality of our lives, and second, that everyone can learn how to continually improve the quality of his or her thinking.The memo should be double spaced MLA syle and about 175 or so wordsTHEN when you are done with the memo- Read attached article “manufacturing next act” and write a short article review- When developing this type of report, there is an expectation that the review will have three paragraphs.The first is a quick summary of the whole article, the second is about an item or concept chosen for highlight, and the third explains why the item selected seems relevant to the criticle thinking memo you read/wrote questions answered. This should be a MLA style and each paparagraph needs a min of 5 sentences. around 100 words. The memo and article should be on the same page, but labled.
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