Critical Thinking: IT and the Customer Experience (100 points)
Find an article about a firms current use of IT to enhance its customers experience or select a firm you are familiar with in Saudi Arabia or the Middle East. Write a short paper describing the following:
Where is ITs enhancement of the customer experience delivering value to the organization?
What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?
Your paper should be 4-5 pages in length, not counting the title or reference pages, which must also be included.
Include at least two scholarly references in addition to the course textbook. The Saudi Digital Library is a good source for resources.
Your paper must follow Saudi Electronic University academic writing standards and APA style guidelines, as appropriate.
There is SafeAssign Plagiarism Checker, If your score is above 25%, you will want to edit your assignment before submitting it for grading.
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