1. Macroenvironment and the PEST Analysis a. Briefly define the macroenvironment. b. Explain what a PESTLE analysis is, why you perform it and describe its parts. c. Perform a PESTLE analysis for your companys industry. d. What are the problems or issues that your company should be concerned with? 2. Ethical Considerations a. What are the ethical considerations that face your companys industry? b. Who are the relevant stakeholders in the considerations identified above? c. What are the consequences of these ethical considerations and what are some alternatives your company should consider? 3. Perform a trend analysis on your companys last seven years of the income statement. Based on this analysis, present conclusions about the trends you see. 4. What is your companys generic strategy? Support your answer. 5. Complete a SWOT matrix for your company. Present both a table and a detailed discussion. 6. Make recommendations for your company. What should management do to strengthen the companys competitive advantage? 7. site sources
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