Read the article and answer the questions on the last page Research the Theory of Marginal Gaines. What industries did it initially impact and why? What media channel(s) for marketing to consumers might be best to apply this theory too? The article mentions the Theory of Marginal Gains can be applied to the running of the British government. In that same spirit, briefly describe how each of the following industries might benefit from Marginal Gains in terms of marketing their offerings to consumers: o Retailers o Transportation companies (airlines, train, rental cars) o Real Estate o Construction
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