[SOLVED] Alibaba Case Analysis
Visit Alibabas website (www.alibaba.com) and search for exporters of a B2B product; describe your experience. If you are an importer, what are the advantages and disadvantages involved in using Alibaba? Visit Amazons website (www.amazon.com); what is the difference between Amazon’s and Alibaba’s websites? In a Forbes article: Alibaba and the 40,000 thieves it was alleged that Alibaba sells an unprecedented torrent of sham and counterfeit goods,” and that neither the big brands manufacturers, nor the Chinese or American government pressure can do much about it. Forbes stressed that only Jack Ma, the man who oversees the worlds largest online retailer can; however, closing down the fakes would undermine his empire (Schuman & Ho, 2015, p. 100). Provide your take on that, and explain your rationale. What steps should Alibaba take, if it intends to dominate the global retail market? Only use scholarly and reliable non-scholarly sources such as Bloomberg, Reuters, Statista, Money, Forbes, Fortune, FT, and WSJ (no answer.com, QuickMBA, eHow, Wikipedia .). 3. Assignment should be supported by at least two scholarly (peer-reviewed articles to support concepts), and at least four reliable non-scholarly sources (to provide consumer, market, and industry information); in addition to the course readings. 4. Assignment should be written in a paper format; not a question and answer format. 5. Please include the following: A half page Introduction, and a half page Lessons Learned & Conclusion at the end of your paper. An executive summary is not required. 5. All questions are to be attempted. Relate your answers to research and course reading. Do not restate the information from the case study; go beyond the included information; analyze! 6. Paper should be 7 – 8 pages long, with one-inch margins, 12-point font, double-spacing, and should be posted as a Word document. The cover page, reference list, and appendix are not part of the page count. All graphics (if used) should be placed in the appendix. 7. Use APA format for intext citations and the reference list.
