Ski Vacation Package
March 1st, 2021
Imagine that you have been hired by a travel agency to develop a direct appeal letter for a spring break ski trip to Colorado, targeting college-age young adults. Write a 2 page appeal letter for the vacation package, and then explain how the travel agency would measure response to the appeal and what next steps you would recommend in the direct-marketing campaign to further engage potential customers and to close the sale.
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