July 20th, 2022
1. Analyze the 2016 sanitary napkin market in India. Identify the main challenges for EF.2. What were the unique features of EFs cloth pads and how should EF position the pads relative to existing products? What are the implications for EF in terms of its sales strategy?3. Evaluate EFs three options for its channel strategy. With which option should EF proceed?4. What should EF do to support its channel strategy?
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