Read Book and Answer Questions about IMC

Purpose of this assignment:  To help you think through the real meaning and the elements of Integrated Marketing Communications (IMC) and why it is essential for brand promotional success.  BACKGROUND: When this IMC concept was first developed in academic marketing circles, it focused on “not putting your eggs all in one basket”.  It meant if you do television advertising, make sure you also use another medium, like print and/or audio.  The theory was that people become aware, interested and will take action if you reach them through different senses.  The choice is yours which combination to pick, but the key is that the message is consistent. The idea is that the billboard or direct mail or print ad in a magazine should support your streaming or pop up or television or radio ads.  Consistency and continuity are the keys to success. You have been assigned to read Chapters 1  PROMO 2 textbook.  You have read about Brands and Positioning and Segmenting and the vastness of Internet communication possibilities.  With that as a background, re-read the first two pages of Chapter 1 in your PROMO 2 textbook.  Things are different today, right?  Consumers seek the information they want in a variety of ways.  They don’t just sit back and wait for information that companies decide to send them.  They are exposed to that, but mostly they go seek it. Assignment Instructions: Answer thoughtfully and thoroughly. In two pages, single-spaced, your team should collectively recreate your version of paragraph one in Chapter 1 of the textbook.  That means describe products and services that interest everyone on your team.  Now write a story about the many marketing communications, ads, blogs, influencers that find you, and you actually seek yourselves.    Use a combination of current products and your own real-life examples as analogies to explain your understanding of IMC.   Be specific.   What do you as the targeted customer want or need?  How do companies go about getting that information to you in this digital age? How do you go about finding the pre-buying information you need in this digital age?  Also, reflect on the ads and texts and intrusions into your life that you get about products and services that have absolutely no interest to you (at least right now at this stage of your life).  Make sure every member of your team contributes to all this.  You can each do a story of your own personal experiences with IMC if you want to approach it that way.  But then make sure you have an Introduction paragraph explaining that, and then a Conclusion paragraph that ties it all together and reflects on the similarities (and the differences if they exist) of each student’s experience.

Struggling to find relevant content? Order a custom essay on
Read Book and Answer Questions about IMC
Let our experts save you the hassle
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with GPA Fix
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Human Resources Management (HRM)
Thanks for the paper.
Customer 452701, September 15th, 2023
Human Resources Management (HRM)
Dynamic!!
Customer 452701, October 17th, 2023
Technology
Great job on the paper!!
Customer 452885, December 14th, 2022
Nursing
Words can't describe how helpful this service has been for me. Thank you!
Customer 452707, January 9th, 2023
Social Work and Human Services
Great Work!
Customer 452587, August 31st, 2021
Nursing
Perfectly done!
Customer 452707, July 18th, 2022
Other
AWESOME
Customer 452813, July 5th, 2022
Human Resources Management (HRM)
Thanks for your assistance.
Customer 452701, November 9th, 2022
Other
Excellent
Customer 452813, August 21st, 2023
Other
GREAT
Customer 452813, June 25th, 2022
Human Resources Management (HRM)
Thank you so much.
Customer 452701, August 14th, 2023
Social Work and Human Services
Excellent Work!
Customer 452587, September 16th, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information