Public Relations Companies
Our class visitor, Jeff Crilley, shared his philosophy for gaining public relations coverage for his clients. As distinguished from professional public relations companies, his firm, RealNewsPR uses a different approach. Briefly describe the main elements that he uses to gain access to TV, Radio and Newpaper coverage.Question 7 (10 points)Brand equity is the most important attribute that marketing managers use to assess value. It is comprised of elements, that together, combine to capture a consumers relationship with the brand. Explain these elements, provide an example, discuss the correlation between brand equity scores and market share/revenue trends. How do marketers build equity for their brands? Finally does strong/weak brand equity affect the price of a product?
