Promotional Campaign

I need this Section Completed – Review the specific aspects of each of these drivers. In a paragraph, decide what media might be favored against each the other, and why. I’m most interesting in hearing why you feel specific options are more attractive than others. A minimum of 4 must be considered, but more than 4 may be selected. Price: Search Fun: TV Quality: Magazines Trust: Newspaper Information: Digital Customer Service: Social Taste: Experiential Brand Affinity: Magazine Reviews & Opinions: Digital Part IV: Message Strategy Considerations:   ? Basic issues or selling points to be included in the campaign. ? What is the theme (big idea) around which your campaign will be developed? ? Your advertising appeal – will it be rational or emotional?  ? Message design and execution  ? Your Campaign Must Include Sample Promotions and Advertisements  o There should be continuity (similarity) between the advertisements. Similarity maybe either Visual (use the same typeface or layout format, spokesperson or demonstration) or Aural (same sound – music/jingle, announcers voice)  ? Sample Support Promotion Tools (Examples may include: sales promotions, public relations/publicity; personal selling techniques Part V: Campaign Management Budget Allocation (use objective and task method) ? Determine the costs associated with your campaign. ? Consider both direct and indirect costs. Evaluation of the Plan ? Discuss how you will evaluate the success of your plan. ? The evaluation should relate to the objectives in the plan.

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