Product Quality
Video: This is worth 10 points. Watch the provided video exploring the concept of “place” and answer the following question. Your answer should be in your own words, about 200 words in length, and exhibit depth of analysis by connecting the concept to a principle in your textbook or another related article or reading. Click on the assignment title and click on “write submission” to answer. Video Question: Amazon is known for taking business from brick & mortar stores with its online product availability. Based on what the narrator says and what you have learned, why would the company attempt a return to brick & mortar stores? What are the pros and cons of having items physically available in a local store? How might these factors affect pricing decisions? Article: This is worth 10 points. Read the attached article, and answer the following question. Your answer should be in your own words, about 200 words in length, and exhibit depth of analysis by connecting the concept to a principle in your textbook or another related article or reading. Click on the assignment title and click on “write submission” to answer. Article Question: What effect on shoppers will this move toward a simpler/better explained pricing structure have, in your opinion? What effect do price discounts have on shoppers’ perception of product quality? Is it in a retailer’s long-term interest to promote discounts? Why or why not?
