Primary Audience

1. Define the differences between goals, strategies, and tactics in a campaign. Next, using the example we used yesterday (a campaign to get students more interested/engaged with the COMM department at BSU via social media) provide an example of i) one SMART* objective, ii) a strategy statement (1 sentence), and iii) sample tactics (x2-3). *SMART Objectives are: S=specific M=measureable A=achievable R=realistic T=have a timeline 2. If a primary audience for your ‘campaign’ is BSU COMM students, who could be a secondary audience? And a tertiary audience? 3. For the 2019 Super Bowl, the brand Skittles produced a 30-minute Broadway musical which included a song titled “Advertising Ruins Everything.” What reasons would compel Skittles to include such a song in their branded content? 4. As TopRank pointed out “Facts tell, stories sell” (Odden, 2015). What’s an example you can think of that demonstrates how a story can be effectively used to sell something?

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